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Osmosis Jones

Release Date: August 10, 2001

It's a little hot for that cheerleader outfit, don't you think?

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Hmmm...Animated comedy/action film. Disney isn't involved? Uh-oh.

This one must have looked good to Warner Bros. execs on paper a few years ago. The animators behind such projects as The Iron Giant, Aladdin, Prince of Egypt and Antz, from the directors of There's Something About Mary, the voice talent of Chris Rock and physical humor from Bill Murray. It has green-light written all over it. Then why does the trailer make this movie look awful? Is this another doomed, run-of-the-mill, non-Disney animated film?

Chris Rock is Osmosis Jones, and in the film, he and Drix, played by David Hyde-Pierce team up to fight a virus, played by Laurence Fishburne, that is making Bill Murray's Frank sick. Animation in the style of the Iron Giant is used to show the happenings going on in the live-action Bill Murray. Even the premise sounds like a winner.

The mix of live action and animation really got started with Who Framed Roger Rabbit? in June of 1988, and was last used semi-successfully in Space Jam, starring Michael Jordan. Space Jam cast a variety of characters from the Looney Tunes franchise, and WB opened it to $27.5 million in November, 1996. Unfortunately, Osmosis Jones won't have the benefit of the built-in audience that Space Jam had, or even Roger Rabbit, for that matter.

This film needs a serious marketing push quick, and it will be interesting to see how wide an audience this can draw. Already toned down from a PG-13 to a PG, it battles against American Pie 2, a re-release of Spy Kids in a Special Edition, and the second weekend of the potential kids' sleeper, The Princess Diaries. At this point, any form of cross over will be tough to do, as the dog days of summer begin. To do well, Osmosis Jones will need to perform strongly in its target demographic of young boys, and try to appeal even more in the following weeks, hopefully due to good word-of-mouth.

It should be said that Osmosis Jones does have a great Web site, at www.osmosisjones.com, and that the news media will probably notice this release and cover it well. In fact, Variety ran a story on July 18th about the style of animation used in the film. It can be found here. More stories like this will help build further awareness, but without a rock-and-roll TV ad, Osmosis Jones could quickly slip away from the summer box office battle.   (John Hamann/BOP)




Vital statistics for Osmosis Jones
Main Cast Chris Rock, Laurence Fishburne, David Hyde Pierce, Brandy Norwood, William Shatner, Bill Murray, Molly Shannon
Director Bobby Farrelly, Peter Farrelly
Screenwriter Marc Hyman
Distributor Warner Bros
Trailer Click Here for Trailer
Official Site http://www.osmosisjones.com/
Rating PG
Running Time 95 minutes
Screen Count 2,305
Talent in red has entry in The Big Picture



Comparison films for Osmosis Jones
Title
Date
Opening
Adjusted Opening
Screens
PSA
Adj PSA
Total BO
Adjusted Total
Mult
Space Jam 11/15/9627.53 37.55 2650 10389.00 13632.6 90.44 123.38 3.29
Flubber 11/28/9727.15 35.66 2641 10280.00 12990.0 92.97 122.13 2.59
Addams Family, The 11/22/9124.20 34.66 2411 10037.00 13827.7 113.50 162.56 4.69
Casper * 5/26/9522.09 30.62 2714 8139.00 10852.0 100.33 139.07 4.54
Antz 10/2/9817.20 22.11 2449 7023.00 8685.2 90.71 116.62 5.27
Chicken Run 6/23/0017.11 19.14 2491 6869.00 7391.5 106.79 119.46 6.24
Prince of Egypt, The 12/18/9814.52 18.66 3118 4657.00 5759.2 101.22 130.13 6.97
Addams Family Values 11/19/9314.12 20.56 2577 5479.00 7675.9 46.29 67.42 3.28
Small Soldiers 7/10/9814.05 18.06 2539 5534.00 6843.8 55.11 70.85 3.92
Hook 12/13/9113.52 19.36 2197 6154.00 8478.2 119.65 171.37 8.59
Jumanji 12/15/9511.08 15.35 2487 4455.00 5940.0 100.48 139.28 9.07
Iron Giant 8/6/995.73 6.82 2179 2630.00 3002.8 23.16 27.59 4.04
Cool World 7/10/925.56 8.07 1448 3840.00 5366.7 14.11 20.50 2.54
Monkeybone 2/23/012.69 2.87 1722 1559.00 1600.4 5.33 5.68 1.98


     


 
 

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