Release Date: August 3, 2007
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Movie of the Day for Friday, June 29, 2007
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If you are a parent of a pre-teen girl, you have seen the dolls. You know the arguments about them all too well by now. Little girls love these things, because they are the ultimate form of playing dress-up. An eight-year-old can make her doll look like it's ready to win a wet T-shirt contest, something even one hit wonder Aqua never thought to make Barbie do.

There might not be any other children's toy yet created that stirs up as much controversy as these Bratz dolls. Parents worry that when a little girl gets the urge to dress her doll up like a slut, she might want to behave similarly as soon as she is old enough to start buying clothes for herself. The precedent is a troubling one for many parents, but the demand for the dolls speaks volumes about where children of today stand on the subject. Bratz dolls are more popular than trick-or-treating and ice cream combined.

Having noticed holiday sales the past few years as well as the television ratings for the Bratz Saturday morning Fox cartoon, Lionsgate has decided they want a piece of the pie. Enter Bratz: The Movie. This live-action take on the daily lives of Sasha, Jade, Chloe, and Yasmin seeks to become the most popular movie for pre-teen girls since High School Musical.

The storyline here is simple albeit horrifying to Bratz fans. Sadly, the BFFs are unfamiliar with the concept of "forever". Due in no small part to the manipulative behavior of treacherous class president Meredith, the four girls have drifted apart. They have become a cheerleader, a jock, a nerd, and a band geek. Fear not. This indignity does not stand for long. A chance meeting of the quartet in detention (Bratz characters winding up in detention - go figure.) leads to a Breakfast Club-flavored meeting of the minds.

United in their struggle against Meredith, the Bratz make it their mission in life to teach all the kids in their school a lesson. Having separate hobbies does not mean that you must grow apart from your BFFs. To the contrary, Bratz girls always have the commonality of secretly wanting to dress up like whores. Okay, maybe I got the message garbled a bit, but the point stands. As long as little girls love Bratz, this movie will remain a factor at the box office as well as on the home video market. And no, I don't mean that kind of home video market, pervs. They're Bratz, not debutantes. (David Mumpower/BOP)

Vital statistics for Bratz
Main Cast Yasmin, Jade, Sasha, Cloe
Supporting Cast Chelsea Staub, Anneliese van der Pol, Malese Jow, Stephan Lunsford, Jon Voight
Director Sean McNamara
Screenwriter Susan Estelle Jansen
Distributor Lionsgate
Screen Count 1,509
Talent in red has entry in The Big Picture



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