Weekend Wrap Up
by Tim Briody
May 13, 2018
Avengers: Infinity War cruises into the all time top ten after just three weekends and two new openers perform decently. And things about to get crazy over the next two weekends.
It’s a $61.8 million third weekend for Avengers: Infinity War. That’s just a 46% decline and gives it a running total of $547.8 million, as it becomes the eighth biggest film of all time domestically. Worldwide, it’s crushed Black Panther already and is the 5th biggest film of all time with over $1.6 billion already. This is just ridiculous. It does finally get a challenge next weekend in Deadpool 2, and then Solo the weekend after that, but Infinity War will clear $600 million next weekend, and $650 million at a bare minimum by the time we get through Memorial Day weekend. There’s scenarios alive where it does and doesn’t get $700 million (and beat Black Panther), but I’m leaning towards the latter at the moment. Black Panther benefited a great deal many weaker releases in the following two months after release, but Infinity War is likely to have bigger declines in the face of tentpole after tentpole. Still, it’s all Marvel and/or Disney all the time, especially over the next two weekends. And oh, by the way, this is just part one. Can’t wait to do this exact same thing next year.
Melissa McCarthy’s Life of the Party lands in second with $18.5 million. The good news here is that McCarthy has had a solidly consistent opening weekend record over the last 5-6 years since her breakout in Bridesmaids and Life of the Party continues that streak. The bad news is that Life of the Party is her lowest opening weekend in a lead role. Co-written with and directed by her husband Ben Falcone, the pair is actually responsible for her weaker offerings, most of which benefited from being the follow up to her previous hit (Tammy opened after The Heat, and The Boss was her follow up to Spy). McCarthy’s second tier films haven’t had the best legs, and Life of the Party will likely follow suit here, I think $50 million would be the best it could hope for.
Third goes to the weekend’s other opener, Breaking In. Starring Gabrielle Union, the action thriller was a surprise hit on Mother’s Day weekend with a $16.5 million weekend, on a budget of only $6 million. If you’re surprised by this, again you’re underestimating the audience that wants films starring largely black casts. Fine, Proud Mary opened to just $9.9 million in January but it was marketed poorly/not at all and also it was January. Add in a good concept here (Panic Room meets Die Hard is an excellent comparison) and you have a surprise hit. I don’t know how well it’ll hold over the next couple of weekends, but everything’s gravy for Universal after this weekend.