Twelve Days of Box Office: Day Eight

By Tim Briody

December 28, 2006

You're not a Brown Recluse spider, are you?

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As we rapidly head into the final weekend of 2006, here's a quick look at December 2006's big box office winner, biggest award buzz recipient and a film you might have completely written off.

Night at the Museum

Night at the Museum's holiday week box office domination continued on Wednesday as the family comedy added almost $12 million to its take so far, giving it $67.7 million since its Friday bow. This is down a tick from Tuesday's figure, but the point of David Mumpower's manifesto yesterday was that this sort of thing is to be expected. It should level off with the Thursday figure before having a triumphant New Year's Weekend.


The third day of release for Dreamgirls also saw a slight slip from Tuesday's performance. Keep in mind that Dreamgirls arrived with a signifigant amount of awards buzz, and the reason the box office is so strong this week is that people have plenty of time to see movies, which led to strong demand for the film. An additional $4 million on 852 screens is still nothing to sneeze at, still. It now stands at $19.6 million. Look for a somewhat smaller decline tomorrow before bouncing back with a solid weekend.


Charlotte's Web

We're giving this a mention because it snuck into third place on Wednesday after languishing at the bottom of the pack most of the week. A point we can't hammer home often enough is that this week gives plenty of time to see stuff in theaters. A movie based on one of the most famous children's books of all time is going to be a huge beneficiary. Especially since parents may very well have taken their kids to see Night at the Museum already, this remains the freshest option for kids and families. It's up 7.7% from Tuesday's figure, which doesn't seem like a lot, but it's one of only two films (kid movie Happy Feet being the other) in the top ten to make more on Wednesday than it did on Tuesday. While the opening weekend was still disasterous and the film has been horribly mismarketed, Charlotte's Web is benefiting greatly from the Twelve Days of Box Office.

Box Office for 12/27/06
of Sites
Change from 12/26
Gross ($)
Gross ($)
1 Night at the Museum 3,688 -11.1% 12.0 67.7
2 The Pursuit of Happyness 2,863 -20% 5.7 73.6
3 Charlotte's Web 3,782 +7.7% 4.2 36.4
4 Dreamgirls 852 -30.7% 4.0 19.6
5 Rocky Balboa 3,017 -27.3% 3.2 34.4
6 The Good Shepherd 2,218 -25.3% 3.0 21.3
7 Eragon 3,030 -12.9% 2.7 45.6
8 Happy Feet 2,565 +8.3% 2.6 165.6
9 We Are Marshall 2,606 -20.6% 2.3 14.8
10 The Holiday 2,635 -5.5% 2.0 41.3



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