Weekend Forecast for September 8-10, 2006

By Reagen Sulewski

September 8, 2006

That guy really needs to buy a new camera.

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We're now fully into fall, with the first of the year's major Oscar contenders arriving in theaters. There's a big, shlocky effects film to get out of the way first, though.

That film is The Covenant, the male answer to The Craft that we've all been waiting for so eagerly, or at least that's the theory. Directed by Renny Harlin, it revolves around a band of four young men blessed with supernatural powers. Naturally, they use them to get chicks in their backwater town.

Their world is upset by the arrival of another warlock with greater power, but like everyone with nearly limitless power, he'd trade it all for a little more. These four present a target of opportunity, then, and a battle to protect the world from evil begins, as they band together to form (cue spooky Goth music) ... a covenant.

With an almost completely anonymous cast (arguably the best credit among the leads is Snakes on a Plane), the film is banking on its effects work to carry the day, which may be the entire reason for The Covenant's existence. A money shot of a car disassembling and reassembling is beyond a shadow of a doubt the biggest selling point of the film.

Stylistically, this feels like a movie that has been languishing in a vault for about ten years, even down to the choice of music for the trailer (by Linkin Park forebears Stabbing Westward). It looks to be a great ugly mess of a film, and was not screened for critics, lending more credit to that theory. However, the effects seem to be impressing and the GQ models that populate it should bring in young audiences. Opening in 2,681 theaters, it should take the weekend with around $15 million.

Hollywoodland is first out of the gate in the "shocking unsolved Los Angeles crime film" genre, beating The Black Dahlia by one week. Directed by veteran TV director Allen Coulter, this film delves into the circumstances around the death of George Reeves, the first actor to portray Superman on TV. Officially, he went upstairs at a party and shot himself in 1959, but Hollywoodland posits a more sinister plot: that he was perhaps murdered by a jealous studio head.

Ben Affleck plays the washed-up Reeves (a role that may or may not hit close to home for him), with Adrien Brody as a detective called in to investigate the possibility of his murder, Diane Lane as Reeves' mistress and Bob Hoskins as her media mogul husband. Hollywoodland is a good old-fashioned detective film, hoping to echo Chinatown, though it hasn't quite received the high praise you might expect for a film that's positioning itself for awards, with Affleck and an overly ambitious script taking most of the hits. However, buzz is still towards the positive side. Focus Features is launching this in a medium-sized release of about 1,500 theaters, which should be enough for about an $8 million weekend.

The Protector is the third new film of the weekend, and Thai martial artist Tony Jaa's second North American release, after last year's Ong-Bak. That attempt to create a new Jackie Chan was not a resounding success, earning just $4.5 million in its total run, though it premiered on just 387 screens. The Protector is being taken to over 1,500 screens, with a heavier promotion based on its star and his "all-real stunts" selling point. The Weinstein Co. is throwing its weight behind this one, though they are a studio that's still having trouble establishing themselves. There's a group of die-hard martial arts fans that will flock to this one, but Jaa isn't a big name as of yet. This is a Thai-produced film, and it may take an American-produced one to make him a star. Give The Protector about $4 million.

Invincible had an impressive Labor Day Weekend, dropping less than 30% to stay at the top spot for a second straight weekend and $15.5 million over the holiday period. Mark Wahlberg's football drama obviously capitalized on football fever. The actual start of football season might put a damper on its chances, with most of its audience already busy on Sunday. Give this another $7 million this weekend, which should push it close to the $50 million mark.


The film it grabbed the top spot from was Crank, starring Jason Statham. The high-concept action flick earned close to $13 million over the four-day holiday, a pretty respectable showing for this kind of film with this level of starpower (see: expected take for The Protector). However, I expect this to be a one-weekend wonder, as reviews were not kind and action audiences are generally front-loaded. Give it around $6 million for weekend number two.

The Wicker Man, a remake of a 1970s classic horror film, finished third, earning $11.7 million over the holiday, even with the benefit of Nicolas Cage in the leading role. It may be on the verge of being laughed out of theaters, with a fairly hostile reception from critics and viewers, despite being directed by indie darling Neil LaBute. It should fall to about $5 million this weekend, and looks headed for a total of under $30 million domestic.

Little Miss Sunshine appears to have peaked, earning $9.6 million in its sixth weekend of release, with its expansion apparently halted. It may take an end-of-year awards rush to get this underdog film moving upwards again, though its decline should be slow. With upwards of $35 million in the bank, it's quadrupled its production budget. In its seventh weekend of release, it should bring in just under $7 mllion.

The Illusionist was a mild surprise, breaking out in its first weekend of wide release to the tune of $8.1 million over four days. Starring Ed Norton and Jessica Biel, the magic-themed mystery/romance made for interesting counter-programming and a jewel amidst late summer/early fall fare. It adds a few more screens this weekend and should bring in another $6 million.

Forecast: Weekend of September 8-10, 2006
Number of
Changes in Sites
from Last
Gross ($)
1 The Covenant 2,681 New 14.7
2 Hollywoodland 1,548 New 8.4
3 Invincible 2,987 +66 7.5
4 Little Miss Sunshine 1,560 -42 7.2
5 The Illusionist 1,362 +391 6.6
6 Crank 2,515 0 6.3
7 The Wicker Man 2,784 0 5.4
8 Talladega Nights: The Ballad of Ricky Bobby 2,617 -384 4.1
9 The Protector 1,541 New 3.8
10 Barnyard 2,506 -401 3.1



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