Friday Box Office Analysis
Fantastic Four Times Five
By Tim Briody
July 9, 2005
Well, that's a way to try and break the nearly five-month-old box office slump.
Fantastic Four
The latest comic adaptation earned $20.8 million Friday, a, well, fantastic start. What kind of multiplier is in store for the critcally slaughtered popcorn movie? More than likely a mediocre-to-bad one, so we'll go with a 2.6, which places Fantastic Four at a still-decent $54.1 million.
Dark Water
The American remake of a successful Japanese horror film does not quite follow in the footsteps of The Ring Two ($14.8 million opening day) and The Grudge ($15.2 million) with only a $4 million Friday, showing that perhaps the J-horror trend died as quickly as the first Ring film started it. The Jennifer Connelly film should manage a 2.7 multiplier, giving Dark Water $10.8 million for the weekend
Notable Holdovers
War of the Worlds falls a fairly predictable 56.1% from last Friday, as the post-holiday blues strike again. Hurting its weekend decline the most will be the somewhat inflated Sunday figure from last week due to the holiday. Expect a decline still above 50% for the weekend, with a box office total of around $31 million.
|
Projected Estimates for the Top Ten (Three-Day)
|
Projected
Rank |
Film |
Estimated Gross |
|
1
|
Fantastic Four
|
54.1
|
|
2
|
War of the Worlds
|
31.4
|
|
3
|
Dark Water
|
10.8
|
|
4
|
Batman Begins
|
10.2
|
|
5
|
Mr. and Mrs. Smith
|
7.9
|
|
6
|
Herbie: Fully Loaded
|
7.8
|
|
7
|
Bewitched
|
5.9
|
|
8
|
Madagascar
|
4.7
|
|
9
|
Rebound
|
3.0
|
|
10
|
Star Wars: Episode III - Revenge of the Sith
|
2.8
|
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