Friday Box Office Analysis

By Kim Hollis

June 30, 2018

Go Blue!

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A couple of new releases overperform, but the dinosaurs still reign supreme.

Yes, Jurassic World: Fallen Kingdom will once again be our #1 movie of the weekend. After a $148 million (ha ha, right) opening last weekend, the dinosaur flick declined 70 percent from last Friday's $58.7 million take to just $17.4 million. That's not at all surprising. The movie itself is pretty dumb, and reviews reflect that quality.

Over the weekend, things should straighten out a little bit, though that Wednesday July 4th holiday sort of messes everything up a bit. Some people will be out Monday and Tuesday, some will be off Thursday and Friday, and some folks will take that entire week. Either way, lets look for about $60 million from Fallen Kingdom.

Second place will once again go to Incredibles 2, as it declined 44 percent from last Friday to $13.6 million. For the weekend, we'll call it $52 million for the weekend, and it'll be a lot closer between this film and Jurassic World than Universal would have liked.


Sicario: Day of the Soldado is a sequel to the the 2015 movie that earned just $47 million in 2015. It was a pretty darned good movie, though. Unfortunately, the sequel does not bring back Emily Blunt, but Benicio del Toro returns. That's good enough for people to get decently hyped for Day of the Soldado. It earned $7.5 million yesterday, and that should add up to a weekend total of around $20 million. Sony ought to be pretty thrilled with that result, frankly.

Then we have Uncle Drew, the goofy looking movie based on a Pepsi Max commercial featuring Kyrie Irving as an old guy. When I saw this trailer in theaters several months ago, I had no idea what I was watching. I'd never seen the commercial before. BUT the audience loved it. That holds true with the Cinemascore for the weekend, as it managed an A. It earned $6.1 million yesterday, and should head right on up to a $16.7 million total for the weekend. That'll be just fine for a less than $20 million budgeted film.



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