Friday Box Office Analysis

By Tim Briody

October 21, 2017

People are still going to see my movies? Neat!

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Hollywood again cleans out the junk drawer as it’s a pretty mediocre weekend with a holiday themed franchise sequel leading the way and a bunch of other stuff.

Tyler Perry's Boo 2! A Madea Halloween

Tyler Perry’s Boo 2! A Madea Halloween starring Tyler Perry (I hope he got 280 characters on Twitter) easily leads on Friday with $7.4 million. Opening on this exact weekend last year, the first Madea Halloween movie earned $9.4 million on its way to a $28.5 million weekend. The Madea films (and Perry’s oeuvre in general), as exhausted as box office writers are with them, have mostly been reliable earners, with only one opening under $20 million, and that one has an excuse as it was released in December (its total gross of $52 million was right in line with the others). The drop on the second one here is not surprising, but it should follow a similar weekend trajectory which gives Boo 2 a weekend win with $22.2 million


The evil weather movie could only muster up $4.3 million on Friday. This ridiculousness had a $120 million budget and it’s probably not going to make that back, even when you throw in international earnings. For this weekend, it’s looking at $12 million.

Only The Brave

The well reviewed Only The Brave (based on a true and tragic story) also disappoints on the weekend with just $2.1 million. With no major star power to carry it and being relatively obscure recent event, it’s unfortunate that it was kind of doomed to this fate. It’s looking at a weekend of $6.6 million.


Same Kind of Different As Me

Faith based drama Same Kind of Different As Me over performs a little bit with $1.3 million in 1,362 theaters. $4 million isn’t much, but it’s okay for the Pure Flix Entertainment release, as they wait to try again next year with God’s Not Dead 3.

The Snowman

The last of your new releases, The Snowman, takes in $1.3 million on Friday in 1,812 theaters. As opposed to Same Kind of Different As Me, this one actually had box office expectations and hoped to be the first of a franchise. Haha. $3.6 million is the best that it could hope for on the weekend.

Happy Death Day

Last weekend’s winner is not so lucky this week, as Happy Death Day plunges 74% to just $3 million. The Blumhouse release was unable to sustain any momentum as we get closer to Halloween, but it’s already made its budget back a couple times over so it doesn’t matter. It’s looking for $9 million in its second weekend.

Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 Tyler Perry's Boo 2! A Madea Halloween 22.2
2 Geostorm 12.0
3 Happy Death Day 8.9
4 Blade Runner 2049 7.3
5 Only The Brave 6.6
6 The Foreigner 4.6
7 Same Kind of Different As Me 4.0
8 The Snowman 3.6
9 It 3.1
10 American Made 3.1



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