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Weekend Wrap-Up

Box Office Finally Passes After Slow Death

By John Hamann

August 27, 2017

Samuel L. Jackson leaves the remnants of a smoldering box office behind him.

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Leap!, a Canadian film once titled Ballerina, is third. The animated film about dancers had been pushed back by the Weinsteins a couple of times, and would appear to be dumped this weekend. TWC put it out with little fanfare, and it earned only $5 million this weekend. The good news for this kids flick is that it had already earned $60 million worldwide before hitting the States, so it’s only the Weinstein’s feeling the pinch on this one. Reviews weren’t great at 37% fresh, but only 41 critics saw it. The Cinemascore is the better news, as it came in at an A, but the opening weekend is too small for it to do any good in terms of legs. Still, if it can get out North America with $15 million, it should be considered a success.

Wind River, another film from The Weinstein Company in release this weekend, expanded from 694 theaters last weekend, to 2,095 this weekend. Unfortunately, the gross moved from $3 million last weekend to just $4.4 million this weekend, despite being on three times as many screens. Wind River, with Jeremy Renner and Elizabeth Olson, is an 85% fresh movie. The stars pushed it hard, but it needed a larger marketing push to go out to this many screens. The $11 million film has picked up $9.8 million at the North American box office, so something pretty amazing will have to happen for this one to make money.

Logan Lucky is Steven Soderbergh’s latest (and one of his greatest) and drops from an opening weekend third spot to fifth this weekend. While the $7 million opening seemed decent, it was his lowest earning wide debut since Solaris in 2002. In its second weekend, Logan Lucky fell a decent 43% and earned $4.4 million. Unfortunately, with a budget at $29 million, it still has a long, long way to go for upstart distributor Bleecker Street, whose biggest film to date is Eye in the Sky, the Helen Mirren flick that earned $18.7 million.

The six-weekend-old Dunkirk is sixth this weekend, as new product opens above it, and then slides on by. This weekend, the Christopher Nolan film earned another $4 million and declined 40%. It hit a big milestone this weekend, as the $100 million film crossed the $400 million worldwide mark, with a healthy $172.5 million coming from the United States and Canada.

Spider-Man Homecoming is seventh, and has been out for eight weekends – two months. Again, that shows how weak the overall box office is – Wonder Woman stayed in the top ten for nine weekends, and Spider-Man is going to beat it. This weekend, the webslinger earned $2.7 million and dropped 36%. The domestic total has hit $318.8 million, and the worldwide is moving beyond $735 million.




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Eighth is our other new release, the dead on arrival Birth of the Dragon, released by BH Tilt in North America. This one earned only $2.5 million this weekend, as its target is so small it didn’t have much of a chance. Add to that almost zero marketing, a 27% fresh rating and a B Cinemascore, and this is dead on arrival. There is no budget data available for this one, but if it cost $10 million to make, shirts will be lost.

The Emoji Movie is ninth – good riddance to bad rubbish. This weekend it earns $2.4 million and falls 47%. The animated Sony flick has hit $76.4 million domestically, but gets bailed out overseas with an international gross of $68 million, which means we could possibly see another one of these depending on how many lunch boxes are sold at Christmas.

Girls Trip is tenth, as the party movie continues to roll. The comedy earned another $2.3 million and declined 42%. One of the big successes of the summer has now earned $108.1 million against a budget of only $19 million. Unfortunately for Universal, it has only made a little over $10 million overseas.

Overall, we get the absolute low point of the year, one that will likely stand until December 31st. The top 12 earned only $48.9 million. Only a month ago, Dunkirk, with its $50 million open, helped the top 12 to pull in $176 million over the July 21st weekend. A year ago, the top 12 earned $98.7 million and was led by Don’t Breathe, which opened to $26.4 million, which really shows that good films can open at any time. Openers next weekend include the re-release of Close Encounters of the Third Kind and another release from the Weinstein Company, Tulip Fever.


Top Ten for Weekend of August 25-27, 2017
Rank
Film
Distributor
Estimated Gross (millions)
Weekly Change
Running Total (millions)
1 The Hitman's Bodyguard Lionsgate 10.1 -53% 39.6
2 Annabelle: Creation Warner Bros. 7.4 -53% 77.9
3 Leap! The Weinstein Company 5.0 New 5.0
4 Wind River The Weinstein Company 4.4 +48% 9.8
5 Logan Lucky Bleecker Street 4.4 -43% 15.0
6 Dunkirk Warner Bros. 4.0 -40% 172.5
7 Spider-Man: Homecoming Sony 2.7 -36% 318.8
8 Birth of the Dragon BH Tilt 2.5 New 2.5
9 The Emoji Movie Sony 2.4 -47% 76.4
10 Girls Trip Universal 2.3 -42% 108.1
11 The Nut Job 2: Nutty By Nature Open Road 2.2 -57% 22.4
12 Wonder Woman Warner Bros. 1.7 +54% 406.2

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