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Friday Box Office Analysis

By Tim Briody

August 5, 2017

Making gunslinging look goooooood.

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The Dark Tower

The much anticipated (and much reviled by critics) Stephen King adaptation of The Dark Tower wins Friday with $7.7 million. Sorry, nerds. It’s got a small lead over Dunkirk on Friday but we might be looking at a photo finish, with The Dark Tower likely to not have a great weekend due to the awful reviews and a small fanboy factor at play. Dark Tower should come out on top, but just barely. Look for a weekend of $18.3 million.

Kidnap

Halle Berry’s Kidnap manages $3.7 million on Friday, slightly above expectations. The action thriller is notable mainly in that it’s the first wide release from independent distributor Aviron Pictures, it’s looking at a weekend of $10 million.

Detroit

Expanding to wide release after an okay limited performance last weekend, Detroit could only take in $2.6 million in 3,000 theaters. Despite its pedigree (directed by Kathryn Bigelow, director of The Hurt Locker and Zero Dark Thirty), the subject matter is a rather tough sell for a wide release and the box office shows. Detroit will wind up with a weekend of $7.8 million.




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Dunkirk

Dunkirk is in contention for the rare summer threepeat at the top, but The Dark Tower has enough of a lead on Friday that it should come out ahead at the end. It adds another $5 million (down 36% from last Friday) to give it $120.9 million to date, and if there’s any summer release that’s definitely in the Oscar conversation, this one’s it. Dunkirk looks for a $17 million weekend.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 The Dark Tower 18.3
2 Dunkirk 16.9
3 Girls Trip 11.4
4 The Emoji Movie 11.3
5 Kidnap 9.9
6 Spider-Man: Homecoming 8.5
7 Detroit 7.8
8 Atomic Blonde 6.2
9 War for the Planet of the Apes 5.9
10 Despicable Me 3 5.3

     


 
 

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