Friday Box Office Analysis
By Tim Briody
January 23, 2016
With a huge snowstorm crippling much of the east coast, the Friday box office numbers are pretty disappointing. But they probably wouldn’t have been much better even if the weather had cooperated.
Dirty Grandpa
Raunch-fest Dirty Grandpa, starring Robert De Niro and Zac Efron, managed $4.3 million on Friday, good for second place. Critically eviscerated and leading many of us to question the sanity of De Niro, it’s not in for a great weekend, as the snowstorm has the added effect of shutting down theaters that were open Friday. Weather effects are often overstated when it comes to box office, though there should be a noticeable impact this weekend. The other argument is none of this weekend’s openers were world beaters anyway, so there was not a significant amount of money lost in the long run. Dirty Grandpa should have a weekend of $11.1 million.
The Boy
Horror entry The Boy (from upstart distributor STX Entertainment) earned $3.8 million on Friday, which is pretty par for the course. Hard to say how much money the storm cost The Boy as this Friday performance is generally what you’d expect from January horror releases. It’s in for a weekend of $9.5 million.
The 5th Wave
Teen lit adaptation The 5th Wave comes in with $3.5 million on Friday. They’re still trying with third-tier literary adaptations in hope that one, well, catches fire, but this isn’t the one. The best it could hope for on the weekend is $8.8 million.
Notable Holdovers
Ride Along 2 takes a 69% dive from last Friday to $3.7 million, which was generally to be expected for a sequel that threw under the opening weekend of the first. Taking an extra hit with the historic storm, the best it can hope for on the second weekend is $11.1 million.
The Revenant takes back the weekend crown despite a 49% drop to $4.7 million. With the most nominations of any film and Leonardo DiCaprio a mortal lock for Best Actor at the Oscars, the awards attention is keeping The Revenant afloat through the dregs of January. Look for a total of $13 million on the weekend.
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Projected Estimates for the Top Ten (Three-Day)
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Projected
Rank |
Film |
Estimated Gross |
|
1
|
The Revenant
|
13.0
|
|
2
|
Star Wars: The Force Awakens
|
12.0
|
|
3
|
Dirty Grandpa
|
11.1
|
|
4
|
Ride Along 2
|
11.1
|
|
5
|
The Boy
|
9.5
|
|
6
|
The 5th Wave
|
8.8
|
|
7
|
13 Hours: The Secret Soldiers of Benghazi
|
7.4
|
|
8
|
Daddy's Home
|
4.0
|
|
9
|
The Big Short
|
3.4
|
|
10
|
Norm of the North
|
3.1
|
|
|
|
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