Friday Box Office Analysis

By Tim Briody

November 14, 2015

She's becoming designated spy babe.

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You interrupted my Fallout 4 time for this? An October-esque slate of films keeps Spectre and The Peanuts movie on top for the second weekend in a row.

Love the Coopers

In a slight upset, the top new film on Friday is the holiday ensemble comedy Love the Coopers, with $2.8 million. While not an outstanding number, it’s a decent enough start that skews a little bit older, so there’s definitely the possibility it hangs around through Thanksgiving as a mid-level performer. For this weekend, look for about $8.1 million.

The 33

The 2010 Chilean mine collapse story turned movie is a disappointment on Friday, with a mere $1.8 million, good for fifth place on Friday. With middling to bad reviews and the fact that we all kind of know it has a happy ending, The 33 just wasn’t able to resonate with audiences. Look for a weekend of $5.3 million.




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Prem Ratan Dhan Payo

Yup, it’s one of those weeks when the box office is so top-heavy that a Bollywood film in 286 theaters is able to make it into the top ten with $700,000 earned on Friday. Just around $2 million for the weekend sounds about right.

My All American

Feel-good faith-based football story My All American earns just $500,000 in its targeted release of 1,565 theaters. Woodlawn, another football-themed faith drama, earned $1.4 million in a similar number of theaters just a month ago. My All American will take in $1.4 million over the weekend and then quickly vanish.

Spectre

That leaves Spectre on top of the box office for an easy second weekend at the top, despite a 62% decline from last Friday to $10.3 million, crossing $100 million after eight days in the process. Skyfall took a second weekend dive from $30.5 million to $12.5 million, a 66% decline, but finished with a second weekend of $41.1 million. Should Spectre do the same, that’s a perfectly fine $34.5 million. This isn’t reaching the heights of Skyfall, but it’s going to be the second highest grossing Bond film of all time, and a new Bond probably can’t be cast soon enough.

The Peanuts Movie

Finally, The Peanuts Movie drops 53% from last Friday to $5.7 million, perhaps a bit higher than expected. Not to worry, its weekend multiplier last weekend was 3.66, thanks to a strong Saturday. It will bounce back to $22.8 million for the weekend as it hopes to provide an alternative to The Good Dinosaur over Thanksgiving.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 Spectre 34.5
2 The Peanuts Movie 22.8
3 Love the Coopers 8.1
4 The Martian 6.6
5 The 33 5.3
6 Goosebumps 4.3
7 Bridge of Spies 3.9
8 Hotel Transylvania 2 2.3
9 Prem Ratan Dhan Payo 2.0
10 My All American 1.4

     


 
 

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