Weekend Forecast for March 6-8, 2015

By Reagen Sulewski

March 6, 2015

It's hard out here for a robot.

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Outside of a couple of ready-made hits and one lightning in a bottle, studios are struggling to fill the early part of 2015 with anything resembling a box office success, and those that do hit tumble down like a drunken mountain goat (early 2015 Metaphor of the Year contender!). To make things worse, the quality hasn't really been there either, and this weekend continues that trend.

The “best of a bad lot”, at least in terms of box office, is Chappie, Neill Blomkamp's latest, and an attempt to prove that he's not the sci-fi version of M. Night Shyamalan. Effectively telling a very similar story to Short Circuit (I'm fairly certain anyone making Johnny Five jokes on set was ejected with prejudice) with a bit of Robocop thrown in, it stars Dev Patel as a robotics engineer who recovers a police bot, the first to develop a true artificial intelligence, and attempts to protect him from various interested parties that want to capture, control and/or destroy him. That includes robotics CEO Sigourney Weaver, and rival engineer Hugh Jackman, who thinks the burgeoning AI threatens his own highly militarized drone soldiers. And, in a stunt casting twist, the members of Afrikaans rap group Die Antwoord. Go figure.

Blomkamp made a big splash with his 2009 debut District 9, a race allegory that doubled as a crackerjack sci-fi action film and garnered a Best Picture nomination. His followup, 2013's Elysium, didn't fare as well either in the box office or with critics despite the star power of Matt Damon. Chappie is pitched as a change of pace for Blomkamp, leaning more towards the comedy than the action, with some heavy handed moralizing and metaphorical reaching that weights the whole thing down.

Just three features in, Blomkamp is still riding the wave of his debut and the inherent good feelings therein. The bloom is coming off the rose, and without a similar size hit or critical success, he could find himself pushed outside the group of directors that could be used to sell films. He's still a hefty creative force, but then so are the Wachowskis, so there you go. That it's largely a comedy seems to be avoided in the ads, and that bait and switch tactic is never a great idea. I'd look for a meagre $17 million this weekend, and for Blomkamp to have to do so serious soul searching about what his next project should be.

People searching for a second side to Dev Patel can check out The Second Best Exotic Marigold Hotel, the sequel to the sleeper success story from 2012. Grossing $46 million on a $10 million budget and an old-fashioned limited expansion release pattern, it starred a cast of elderly Brits led by Judi Dench and Maggie Smith. Set in a retirement resort in India, it follows the cast in a life-affirming story about enjoying the later years of your life and finding love and/or companionship. This second film is... more of that, then – with the addition of David Strathairn as an American visitor to the resort. High drama, this.


There is something to be said for completely affable and inoffensive films like this, in that they have an audience, and a demographic that's been underserved. However, while that audience will eat this up like catnip, it's self-limiting in the extreme, and it'll be quite hard to find any non-AARP members in the audience. It's catching no one by surprise this time, but has a hard ceiling, probably somewhere around $8 million.

Lastly we have Unfinished Business, the latest film in Vince Vaughn's sad, slow decline from his comedic heights. He stars as a businessman of some sort (does it really matter?) who starts his own company after a Jerry Maguire moment, bringing along just a grumpy old-timer unwillingly facing retirement (Tom Wilkinson) and an eager young kid who he mistook for an employee, but is actually a completely sheltered dullard (Dave Franco). The trio must work together to save their company by making a big deal with a multi-national corporation, in direct competition with their old boss (Sienna Miller in full shrew mode). Combining bits of EuroTrip and Old School in a less-than-successful fashion, it looks like a comedy that forgot to add in the comedy bits, and really just seems like a slog. Reviews are abysmal, and that may be a final nail in its coffin. Compare this to 2013's Delivery Man, which opened to just a little over $8 million and at least had a spark of life in it. I'd expect about $7 million here.

Last week's champion, Focus, should drop to about $11 million after an underwhelming debut. Will Smith is still recovering from a string of poorly thought out choices, and also a general lack of films in theaters, which has allowed us to basically forget about his as a draw. It's also yet another example that adult-focused drama is a bit of a loser's game these days.

Following that should be Kingsman at around $6 million, as it heads to around $110 million domestic. The comic adaptation has proven itself to be a solid bet, and this likely a best case scenario for an action film with Colin Firth at its center.

The SpongeBob Movie should sit at about the same mark, hanging on well in its fifth week. I'm still looking for about $175 million domestic, which is really just found money for Paramount.

A handful of films will hover around the $5 million mark, including the sports drama McFarland, USA, Oscar winner (Wow, that sound editing!) American Sniper, The Lazarus Effect and early year phenomenon Fifty Shades of Grey, which will probably lose out to SpongeBob in the final run of things, at least domestically.

Forecast: Weekend of March 6-8, 2015
Number of
Changes in Sites
from Last
Gross ($)
1 Chappie 3,201 New 17.7
2 Focus 3,323 0 11.0
3 The Second Best Exotic Marigold Hotel 1,573 New 8.4
4 Unfinshed Business 2,777 New 7.4
5 Kingsman: The Secret Service 3,101 -181 6.6
6 The Spongebob Movie: Sponge Out of Water 3,097 -370 6.3
7 McFarland, USA 2,792 +27 5.5
8 American Sniper 2,545 -369 5.2
9 Fifty Shades of Grey N/A N/A 4.5
10 The Lazarus Effect N/A N/A 4.4



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