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How did Disney and Marvel achieve such an unlikely result? When the project was announced, comic book fan boys were the only ones excited, as no one else even knew who these guys were. And even then, Guardians of the Galaxy was a minor title for Marvel. Consider this: Iron Man was a lesser known super hero prior to the release of those films, but he’s atop the A-List compared to the Guardians. And Spider-Man, who had a movie released earlier in 2014 prior to Guardians of the Galaxy is considered one of the three or four premier comic book characters. It had only so-so results by Spidey standards. Surely there was a threshold for a space opera with such a motley crew of characters. In the weeks leading up to the release of the film, we started to see signs that such a threshold did not exist in this case. Fanboys and people new to the series responded extremely well to the previews, as the humor was emphasized, making the film look like a playful romp through the stars with cross-demographic appeal. Although the initial trailer received mixed reactions, glowing reviews in the weeks leading up to the film’s release gave fans and non-fans confidence in the quality of Guardians of the Galaxy. Also in the positive column was Chris Pratt, heretofore most famous for his work on the television series Parks and Recreation. He was an appealing leading man with charisma that hearkened back to Han Solo and Indiana Jones. For kids, there was a hilarious talking raccoon and a funny tree creature.
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