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Friday Box Office Analysis

By Tim Briody

September 20, 2014

Dude centric.

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The Maze Runner

The young adult novel adaptation started out with a solid $11.3 million on Friday. After the big three of Harry Potter, Twilight and The Hunger games, mid-level YA franchises have been wildly hit or miss when they leap to theaters; for every Divergent, you get a The Mortal Instruments. The Maze Runner falls in the positive side with this total thanks to decent reviews and the right hook. The Maze Runner, which only cost $35 million to make and which already has a sequel film penciled in (the franchise is three books plus a prequel), looks to win the weekend easily with a total of $30 million.

A Walk Among the Tombstones

The latest entry in the Liam Neeson: Badass oeuvre opens with $4.7 million. This is a big step back from February’s Non-Stop, which started with $10 million. Neeson does have Taken 3 coming next year so I think he’ll be okay. A Walk Among the Tombstones, like The Maze Runner, came in with positive reviews and that will likely benefit the Tombstones more as it’s going after older audiences and not the young adult crowd. Look for a weekend of $14.5 million.




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This Is Where I Leave You

The ensemble comedy-drama managed $3.9 million on Friday which is a disappointment but not an abject disaster. With somewhat below average reviews, if it had any ideas about being an awards contender, well, this is where we leave them. Look for a weekend of $11.3 million.

Tusk

Kevin Smith's latest film, a horror flick where a guy is apparently turned into a walrus, fell outside the top 10 yesterday. According to the Hollywood Reporter, it should have a weekend tally around $1 million. Reviews are pretty poor and after Red State and now this, it's probably safe to say that audiences prefer Smith doing comedy. No one could ever accuse him of sticking with something just because it's expected, though.

No Good Deed

Last weekend’s surprise breakout drops 66.5% from last Friday to $3 million. It’s going to have tripled up on its production budget after the weekend and is a good thing for those who believe that Idris Elba should be a bigger star. Look for a second weekend of $8.5 million.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 The Maze Runner 30.1
2 A Walk Among the Tombstones 14.5
3 This Is Where I Leave You 11.3
4 No Good Deed 8.5
5 Dolphin Tale 2 7.9
6 Guardians of the Galaxy 5.2
7 Let's Be Cops 2.5
8 Teenage Mutant Ninja Turtles 2.5
9 The Drop 1.8
10 If I Stay 1.8

     


 
 

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