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Friday Box Office Analysis

By Tim Briody

May 24, 2014

See, you totally should have gone with Circle to block

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X-Men: Days of Future Past

The seventh X-Men entry starts Memorial Day weekend with an impressive $36 million on Friday, with $8.1 million of that coming from late Thursday showings. While it does benefit from the holiday weekend, we once again see the increase from franchise reboot to sequel, as X-Men: First Class earned $21.3 million on its first day and had a $55 million weekend back in 2011. Looking back to last Memorial Day weekend, Fast and Furious 6 started with $38.7 million on its way to $97.3 million in three days and $117 million over four and I think it works just fine as a comparison for the mutants. Days of Future Past was also helped by a heavy marketing blitz and surprisingly outstanding reviews. I’d look for a weekend of $90.4 million, with $108.4 million when you throw in Monday.

Blended

Adam Sandler and Drew Barrymore reunite and the result is collective shrug from audiences as Blended took in just $4.4 million on Friday. With the success of last summer’s Grown Ups 2 but flops with all his other recent films, it might be time for Sandler to start looking at more sequels. A weekend of $11.4 million and $15 million over four days is a disappointing entry for the one time king of comedy.

Godzilla

The second weekend was not kind to Godzilla as it was knocked down just like a building in his way, with a 77% collapse from last weekend to $8.8 million. It was hoping to cash in big over the holiday weekend but the X-Men had other ideas. Still, it’s a solid second place since Blended is kind of a flop, with about $24.4 million for the weekend and $32 million in four days.



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Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 X-Men: Days of Future Past 90.4
2 Godzilla 24.4
3 Neighbors 12.3
4 Blended 11.4
5 The Amazing Spider-Man 2 7.3
6 Million Dollar Arm 5.5
7 The Other Woman 3.2
8 Rio 2 2.2
9 Chef 1.9
10 Heaven Is For Real 1.7

     


 
 

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