Friday Box Office Analysis

By Tim Briody

April 12, 2014

I'm a little uncomfortable with parrots looking this amorous in a kids' movie.

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Rio 2

The animated sequel starts out with $12 million, just enough to edge Captain America on Friday. This is just ahead of the $10.3 million Rio started back in 2011 on its way to a $39.2 million weekend. Despite no Angry Birds tie-in (Flappy Bird clearly missed out on a tremendous marketing opportunity), Rio 2 continues the trend of successful family films in 2014, after The LEGO Movie, Mr. Peabody and Sherman and even The Nut Job. Rio 2 should take down the weekend with a total of $43.6 million.

Oculus

Not to be confused with Oculus Rift, horror entry Oculus earns $4.9 million on Friday. It’s been a light year for horror so far but Oculus does not seem to be the movie horror fans chose to scratch the itch. Look for a weekend of $13.2 million.




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Draft Day

The movie disguised as an ad for the NFL Draft is also about as successful as the Cleveland Browns, with just $3.6 million on Friday. Give it a weekend of $9.8 million.

Captain America: The Winter Soldier

Cap drops a not very surprising 68% from last Friday to $11.9 million. It appears Rio has bumped Winter Soldier out of the top spot despite opening to $95 million last week, but it’s still well ahead of what The First Avenger had earned at this point. A second weekend of $38 million keeps things rolling along just fine.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 Rio 2 43.6
2 Captain America: The Winter Soldier 38.0
3 Oculus 13.2
4 Draft Day 9.8
5 Divergent 7.1
6 Noah 7.0
7 God's Not Dead 5.6
8 The Grand Budapest Hotel 4.0
9 Muppets Most Wanted 2.2
10 Mr Peabody and Sherman 1.7

     


 
 

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