Friday Box Office Analysis

by Tim Briody

October 5, 2013

I hate working for Elon Musk.

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One of the best reviewed films of the year, Gravity was rewarded with an outstanding $17.5 million on Friday. While not the best single day of box office in October (both Paranormal Activity 3 and Jackass 3D beat it), it's in the running for the October opening weekend record, held by Paranormal Activity 3 with $52.5 million. Gravity combined incredible effects, horror movie-style vibe (seriously, try and watch any scene from it without wanting to hold your breath), an A-list cast and ridiculously positive word-of-mouth (see Patton Oswalt's NSFW Twitter review) to set everything up properly for the largest opening in months. A weekend multiplier of 3.0 ties Paranormal Activity for the October record. Gravity might just get there, especially thanks to IMAX showings, so I'll give it a weekend of $54 million.


Runner Runner

The poker-based movie starring Ben Affleck and Justin Timberlake earned only $2.7 million on Friday. Less about poker (despite the title being a poker term) and more crime thriller, the leads could not make one of the worst reviewed films of the year perform better. Look for a weekend of $7.5 million and a quick trip to Instant Watch.

Cloudy With a Chance of Meatballs 2

The animated sequel drops 49% to $4.7 million, which is fairly predictable for the genre. Still the number one kids/family option by a mile, Meatballs 2 will have a much better Saturday and Sunday, improving its second weekend to $17.3 million.

Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 Gravity 54.0
2 Cloudy With a Chance of Meatballs 2 17.3
3 Runner Runner 7.5
4 Prisoners 5.4
5 Don Jon 3.8
6 Rush 3.8
7 Insidious Chapter 2 3.7
8 Baggage Claim 3.5
9 Pulling Strings 2.3
10 Enough Said 1.9



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