Friday Box Office Analysis

by Tim Briody

September 21, 2013

Don't you want to stop for Wolverine?

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Prisoners

Hugh Jackman, Jake Gyllenhall and Terrence Howard combine to give Prisoners a surprisingly decent Friday of $7 million. Prisoners found the right combination of star power and strong reviews to give audiences a reason to check out the crime thriller in what's been a weak September at the movies. It should have a decent remainder of the weekend as it draws out some older audiences due to the good reviews and some light Oscar buzz. A weekend of $20.7 million is a pretty big win for Prisoners.




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Battle of the Year

Meanwhile, dance movie Battle of the Year musters only $1.5 million on Friday, which is probably several dollars too many for anything involving Chris Brown. Let's give it $3.6 million for the weekend and never speak of it again.

Insidious Chapter 2

Last weekend's big winner, Insidious Chapter 2, takes a predictable nosedive of 77% from last Friday to $4.6 million. A weekend of $13.3 million should be in the works, which is all gravy for FilmDistrict.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 Prisoners 20.7
2 Insidious Chapter 2 13.3
3 The Family 6.1
4 Instructions Not Included 4.8
5 We're the Millers 4.0
6 Lee Daniels' The Butler 3.9
7 Riddick 3.7
8 Battle of the Year 3.6
9 Wizard of Oz 3D 2.3
10 Planes 2.2

     


 
 

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