Friday Box Office Analysis

by Tim Briody

September 14, 2013

That is one creepy nursery.

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Insidious Chapter 2

Friday the 13th brings one of the most stunning days of box office of 2013 as Insidious Chapter 2 opens with a fantastic $20.1 million. Not only does this crush the entire opening weekend of Insidious from April 2011 ($13.2 million), it also beats the opening day of July's The Conjuring (also directed by James Wan and starring Patrick Wilson, which started with $17 million. Move over, Paranormal Activity, there's a new horror franchise in town. While not as well reviewed as The Conjuring or the first Insidious, this is a tremendous win for FilmDistrict, as Chapter 2 cost a mere $5 million to make.

There are a few factors working against Insidious 2 in the internal multiplier department, including yesterday being Friday the 13th, but it's still in line for a very good weekend. With a 2.3 for the weekend, it would mean an awesome weekend of $46.2 million.


The Family

The Robert DeNiro/Michelle Pfeiffer "comedy" The Family started with $5 million on Friday. It certainly could've been worse, but it's pretty barren out there so there was some room for a new comedy, even though you feel like you have to go back in time 20 years and show DeNiro what his career has become. Anyway, look for a decent weekend of $14 million for The Family.

Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 Insidious Chapter 2 46.2
2 The Family 14.0
3 Riddick 6.8
4 Lee Daniels' The Butler 5.9
5 We're the Millers 5.8
6 Instructions Not Included 5.5
7 Planes 3.2
8 One Direction: This Is Us 2.8
9 Elysium 2.2
10 Percy Jackson: Sea of Monsters 2.0



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