Monday Morning Quarterback Part II

By BOP Staff

April 24, 2013

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Matthew Huntley: Save for matching the behemoth that was The Avengers, I think summer 2013 stands a good chance of being a very lucrative season. If you think about all the high-profile sequels (Iron Man 3, Star Trek into Darkness, Fast and Furious 6), promising reboots (Man of Steel), and original movies (Pacific Rim), it's a varied assortment, and even though most of them will be targeting the same audience, I think that audience is large and excited. Not every year can bring us a Hunger Games or Avengers, so I honestly think the year-to-year comparisons are unnecessary and people are still going to the movies.

Felix Quinonez: I think the summer will be just fine there are plenty of movies that have the potential to be do great. I don't see any movie matching The Avengers this year but it doesn't have to be a record breaker to be a good summer.

Max Braden: I think in previous years we had some complaints about the number of sequels and remakes flooding the market, and there were only a couple that audiences really supported. This year, although we still have plenty of established material coming up, I think the energy level is much higher for each project. Instead of peaks and valleys, I'm expecting a more constant stream of solid performers. That's going to create strong demand every weekend, which should keep the box office humming.




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Brett Ballard-Beach: From a standpoint of the public at large (and not necessarily what I might choose to see) I think this summer will perform phenomenally. And to punctuate that point, I look at May as both a microcosm of and generator for what's to follow: Out of the nine wide releases, there are four that will be anywhere from smash to uber-smash: Iron Man 3, Star Trek Into Darkness, The Hangover Part III and Fast and Furious 6, three that should perform solidly and/or could break out: The Great Gatsby, After Earth, and Epic, and two smaller-ish ones (Peeples and Now You See Me). The good vibes from that month (in conjunction with well-placed trailers) should carry forth and I think there is enough diversity in what follows, carrying through June, July, and most of August, that this could be one of the most crowd-pleasing summers in the last decade, where the pleasures are abundant and spread across the board.

Kim Hollis: I think we have some good titles coming this summer - particularly in May, but I'm starting to wonder if we're not starting to see a trend where it really takes a special film to get audiences in theaters. With the prevalent availability of movies on DVD and streaming not too terribly long after theatrical release, we're starting to see a lot of projects that are viewed as disappointments (I'm thinking of movies like the latest Die Hard, Jack the Giant Slayer, and others along those lines) relative to budget and domestic gross. Entertainment is becoming so fragmented, and it is truly tough for studios to compete for their share of the dollars available.


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