Friday Box Office Analysis

by Tim Briody

April 13, 2013

Life is not a spectator sport.

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With $9.1 million on Friday, Jackie Robinson biopic 42 is not quite a home run but a solid triple. Coming in ahead of most projections, the film (co-starring Harrison Ford) stands a good chance of finding some legs over the rest of the weekend and the next couple of weeks as a top option for older audiences. Look for an impressive weekend total of $27.3 million

Scary Movie V

Spoof sequel Scary Movie V comes in with $5.5 million on Friday, which is quite a ways off from Scary Movie 4's $19 million Friday on this weekend back in 2006. Granted, that was to be expected given the seven year layoff and the absolutely atrocious looking trailer (and reviews). Scary Movie 4 started strong but fell off dramatically with a 2.11 multiplier for its weekend. Scary Movie V has a much smaller Friday to start with so the multiplier won't be that terrible, but what was supposedly a close race between this and 42 turns into a blowout. Give it a weekend of $12.9 million.

Notable Holdovers

Evil Dead plunges 73.1% from last Friday to $3.2 million, your standard horror film decline. A second weekend of $8.2 million seems just fine.

Jurassic Park 3D dips 65.7% from last Friday to $2.4 million, pretty much in line with how the majority of 3D rereleases perform. Give it a weekend of about $7 million.


Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 42 27.3
2 Scary Movie V 12.9
3 The Croods 12.1
4 G.I. Joe: Retaliation 9.5
5 Evil Dead 8.2
6 Jurassic Park 3D 6.9
7 Olympus Has Fallen 6.6
8 Tyler Perry's Temptation 4.1
9 The Place Beyond the Pines 4.0
10 Oz the Great and Powerful 3.9



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