Friday Box Office Analysis

by Tim Briody

March 16, 2013

Little Miss Sunshine scoffs at the magicians.

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Oz the Great and Powerful

Easily leading the field for a second weekend is Oz the Great and Powerful, with $11.4 million, a 52.7% decline from last Friday, which is just fine. The year's first true blockbuster has already crossed $100 million and will overtake Identity Theft for the top film of 2013 by the end of the day. Last weekend Oz scored a strong 3.75 weekend multiplier, boosted by a strong Saturday, and that trend will continue this weekend. A second weekend of $42.1 million is quite strong as it heads towards the $200 million mark.


The Call

The biggest surprise of the weekend is the performance of The Call, with $6.2 million on Friday. This puts it in line to be the biggest performer in the history of WWE Studios. Take that, John Cena. The Halle Berry thriller is doing what last weekend's Dead Man Down (also a WWE production) couldn't by providing a viable box office alternative in what's been a fairly weak year so far. A weekend of $17.3 million is far above any expectations The Call may have had going into the weekend.

The Incredible Burt Wonderstone

Any box office hopes and dreams the comedy starring Steve Carell and Jim Carrey had turned out to be just a bunch of smoke and mirrors as it earned an unmagical $3.7 million on Friday. It doesn't take a wizard to figure out that this is kind of bad. Audiences were an illusion for Burt Wonderstone, and there is no spell to save it from mediocrity. A weekend of $10.3 million seems to be the best it can hope for.

Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 Oz the Great and Powerful 42.1
2 The Call 17.3
3 The Incredible Burt Wonderstone 10.3
4 Jack the Giant Slayer 6.6
5 Identity Thief 4.5
6 Snitch 3.6
7 21 and Over 2.7
8 Safe Haven 2.4
9 Silver Linings Playbook 2.4
10 Dead Man Down 1.8



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