North America to Tom Cruise: Most Is Forgiven
By David Mumpower
December 25, 2011
Finishing in second place is Sherlock Holmes: A Game of Shadows. The Robert Downey Jr. sequel earned another $17.8 million, a drop of 55% from last weekend’s $39.6 million. As we said above, all of this weekend’s box office declines are misleading due to the holiday. Still, the second Sherlock Holmes film has earned $76.6 million after 10 days, meaning Ghost Protocol will pass it by Tuesday and the gap will only grow over the next week, barring something unforeseen.
The two new releases from Wednesday are The Girl with the Dragon Tattoo and The Adventures of Tintin, while the only new release on Friday was We Bought a Zoo. The North American adaptation of Stieg Larsson’s wildly popular novel provided an acceptable but far from exciting $13.0 million, proving that its subject matter was not timed well for Christmas week. The feel-bad movie of the holiday season should find wider popularity over the next seven days. If not, it is going to be perceived as a box office disappointment independent of its quality. Our inclination is that it will recover starting tomorrow, but that is not a given.
The Adventures of Tintin is a global hit, but since Sony owns all the overseas revenue while Paramount gets the North American piece of the pie, they are left holding the bag here. Tintin managed a scant $8.8 million and has managed only $14 million since its release on Wednesday. We Bought a Zoo is BOP fave Cameron Crowe’s latest feel great tale. Its modest three-day total of $7.8 million is the latest reminder that for all of Crowe’s artistry as a filmmaker, only two out of his six theatrical releases have earned more than $35 million domestically. Jerry Maguire and Vanilla Sky both joined the hundred million club, but We Bought a Zoo appears to fall in the under-$35 million category unless it grows in popularity in the coming days.
Box office estimates for this weekend are particularly messy due to the holiday and the fact that a couple of films that will wind up in the top ten for the weekend were not released until today. War Horse and The Darkest Hour will have their fates revealed in tomorrow’s Twelve Days of Box Office column. Among the remaining holdovers, Alvin and the Chipmunks: Chipwrecked fell 43% to $13.3 million this weekend. It has a running total of $50.3 million and is now certain to fall well short of its predecessors. The Artist finally expanded into more exhibitions, garnering an estimated $857,000 in 167 locations, a per-location average of $5,131. BOP’s primary concern about its Academy Awards candidacy is its lack of box office pull. With only $2.4 million in the bank, it needs to pick up steam fast if it wants to be a serious contender rather than simply a quirky nominee.
Come back to BOP tomorrow for our analysis of the Christmas Day openers.