Friday Box Office Analysis

By Tim Briody

September 10, 2011

I don't care how famous you are. You can't just take my pen.

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Contagion

Finally waking up the box office after the dog days of summer (and Labor Day) kept The Help on top for three weekends, Steven Soderbergh's Contagion opens with $8 million on Friday. This sets it up nicely to have a quite solid Saturday (with Sunday being a bit of a wild card thanks to football and the 10th anniversary of the 9/11 attacks). With the last few weeks containing bad weather, the Labor Day holiday and a lack of anything quality, adult audiences will likely turn out for the well-reviewed Contagion. Look for it to win the weekend very easily with $23.2 million.

Warrior

Opening in third place with $1.8 million is Warrior, which is a somewhat disappointing Friday figure, though if it's any consolation, it is in under 2,000 theaters. Given a soft overall top ten loaded with holdovers (after three weeks on top, The Help is still second on Friday with $2.6 million), it's locked in to be third for the weekend but with a much lower total than many were hoping for. Give it a weekend of $5.1 million.

Bucky Larson: Born To Be a Star

It came in 13th place on Friday with $540,000. Thank you, America. That is all.


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Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 Contagion 23.2
2 The Help 8.5
3 Warrior 5.1
4 The Debt 4.9
5 Rise of the Planet of the Apes 3.9
6 Columbiana 3.1
7 Shark Night 3D 3.0
8 Apollo 18 2.6
9 Our Idiot Brother 2.4
10 Don't Be Afraid of the Dark 2.2

     


 
 

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