Friday Box Office Analysis
By Tim Briody
September 10, 2011
Finally waking up the box office after the dog days of summer (and Labor Day) kept The Help on top for three weekends, Steven Soderbergh's Contagion opens with $8 million on Friday. This sets it up nicely to have a quite solid Saturday (with Sunday being a bit of a wild card thanks to football and the 10th anniversary of the 9/11 attacks). With the last few weeks containing bad weather, the Labor Day holiday and a lack of anything quality, adult audiences will likely turn out for the well-reviewed Contagion. Look for it to win the weekend very easily with $23.2 million.
Opening in third place with $1.8 million is Warrior, which is a somewhat disappointing Friday figure, though if it's any consolation, it is in under 2,000 theaters. Given a soft overall top ten loaded with holdovers (after three weeks on top, The Help is still second on Friday with $2.6 million), it's locked in to be third for the weekend but with a much lower total than many were hoping for. Give it a weekend of $5.1 million.
Bucky Larson: Born To Be a Star
It came in 13th place on Friday with $540,000. Thank you, America. That is all.