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Weekend Wrap-Up

Bridesmaids Get Lucky With Summer Box Office Pause

By John Hamann

May 15, 2011

Can I help you hang a painting?

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Priest opened poorly this weekend, but as a silver lining, it beat some even worse tracking expectations. Screen Gems' long delayed Priest finally hit theaters and did it with a thud, as the Legion-like film earned only $14.5 million in its debut. Out to only 2,864 venues, some of those 3D, the sci-fi action film (with vampires!) logged a sad sack venue average of $2,864. Like Legion, it had the same director, same star, similar story, and same bad reviews (21% fresh at Rotten Tomatoes). What Legion had but Priest did not was a fantastic trailer, which helped it earn more - $17.5 million - in late January, a much harder time to get people to the movies. Priest finished shooting in November of 2009 and was originally scheduled to open in August of 2010, but was then moved to January 2011 before eventually being pushed to this weekend. Screen Gems spent at least $60 million making Priest, a number this one will not see domestically.

Fifth is Rio despite being in release week number five. The talking bird movie from Fox earned another $8 million and dropped 6%. The $90 million film has now earned $125 million stateside, and almost $30 million overseas.

Sixth is Jumping the Broom, last weekend's surprise third place film with $15.2 million. Unfortunately, Jumping the Broom pulled a Madea, and fell 52% to only $7.3 million this weekend. Despite the drop, this comedy is doing very well, as it cost only $7 million to make, and has a cumulative total of $26 million so far.

Seventh goes to Something Borrowed, which got its legs crushed by a bunch of Bridesmaids. After a decent-but-not-spectacular opening of $14 million last weekend, Borrowed dropped 50% in its second frame, earning only $7 million. The debut of Bridesmaids and a 21% fresh rating aren't helping the Hilary Swank-produced film. This one cost Warner Bros. $35 million, a number it should approach by the end of its run. Something Borrowed has earned $25.6 million so far.




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Eighth is Water For Elephants, another chick flick getting stomped by Bridesmaids. The Reese Witherspoon drama earned only $4.1 million this weekend and fell 32%. The $38 million Fox release has now earned $48.8 million.

Madea's Big Happy Family is ninth this weekend. It earned $2.2 million and fell 47%. It has a total so far of $50.2 million.

Soul Surfer manages another weekend in the top ten. The one-armed surfing movie earned another $1.8 million in its sixth weekend, and dropped 22%. The small $18 million film has now earned $39.2 million.

Overall, the box office is not bountiful this weekend, but it does provide an absolute perfect setup for a huge Pirates of the Caribbean opening next weekend. The top 12 this weekend earned only $125.3 million, well back of the $155 million earned last weekend, and the $131 million earned last year over the same frame.


Top Weekend Box Office for 5/13/11-5/15/11 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Thor Marvel Studios $34,500,000 $34,703,035 - 47.2% $119,455,352
2 Bridesmaids Universal $24,409,070 $26,247,410 New $26,247,410
3 Fast Five $19,533,950 $20,444,270 - 37.0% $169,690,470
4 Priest Screen Gems (Sony) $14,500,000 $14,953,664 New $14,953,664
5 Rio 20th Century Fox $8,000,000 $8,275,058 - 2.7% $125,243,198
6 Jumping the Broom Sony/Columbia $7,300,000 $7,066,190 - 53.6% $25,760,004
7 Something Borrowed Warner Bros. $7,000,000 $6,872,221 - 50.7% $25,518,733
8 Water for Elephants Twentieth Century Fox $4,100,000 $4,203,095 - 30.8% $48,578,875
9 Tyler Perry's Madea's Big Happy Family Lions Gate $2,200,000 $2,214,033 New $50,232,182
10 Soul Surfer $1,800,000 $1,826,788 - 20.8% $39,232,956
11 Hoodwinked Too!: Hood vs. Evil The Weinstein Company $1,031,000 $1,151,268 New $8,562,861
12 Insidious FilmDistrict $965,233 $958,323 - 28.4% $51,674,312
  Also Opening/Notables
  Hesher Newmarket Film Group $126,811 $126,046 New $126,046
  Go For It Lionsgate $125,000 $119,714 New $119,714
  The First Grader National Geographic $22,568 $20,437 New $20,437
  Out the Gate Far i Films N/A $14,990 New $14,990
  Hey, Boo First Run N/A $5,457 New $5,457
  Skateland $5,165 $5,254 New $5,254
  Cameraman: the Life And Work of Jack Cardiff Strand N/A $1,998 New $1,998
  The Beaver Summit Entertainment $158,000 $161,201 + 49.8% $311,558
  Prom $870,000 $939,043 - 57.6% $8,971,930
  Source Code $875,000 $837,279 - 32.7% $52,233,801
Click here for all weekend data
Box office data supplied by Exhibitor Relations
Continued:       1       2       3

     


 
 

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