Weekend Wrap-Up for September 24-26, 2010

Bizarro Box Office Weekend: Gekko and Ga'Hoole

By John Hamann

September 26, 2010

Kirk Douglas looks fantastic!

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Fourth spot goes to Easy A, last weekend's number two film. Easy A, like The Town, parlayed good reviews into good word-of-mouth, and it sees an okay hold this weekend. The $8 million Screen Gems release earned another $10.7 million this weekend, down 40%. So far, the Emma Stone flick has earned a powerful $32.8 million, and looks to earn more than seven times its production budget.

Opening in fifth is You Again, another Kristen Bell comedy that is more When in Rome than Forgetting Sarah Marshall. You Again took in $8.3 million, coming in around the low side of what tracking was indicating. This is cheap filler from Disney, as the production cost was $20 million. Critics caught on, and the film earned a 13% fresh rating at RottenTomatoes. Maybe Bell should fund a Veronica Mars project.

Devil lands in 6(66)th and actually has a slightly better hold than expected. The Universal flick opened last weekend to $12.3 million, and this weekend dropped 47% to $6.5 million. The M Knight Shyamalan flick has been received by a collective "meh" from moviegoers, and looks like it will quietly slip away. Give a domestic total of $21.7 million so far.

Resident Evil: Afterlife joins the party in seventh this weekend. The Milla Jovavich sequel earned $4.9 million and dropped 51% from the previous frame, where it fell 63% from its debut. The $60 million Afterlife has now earned $52 million domestically, but has already brought in more than $100 million overseas.


Alpha and Omega, the little-seen 3D animated pic from Lionsgate, gets dropped on its head with the debut of The Owls of Ga'Hoole. Alpha earned $4.7 million and dropped 48%. It has a total so far of $15.1 million.

Ninth goes to Takers, which manages to hold onto a top ten spot. Now in its fifth weekend, Takers earned $1.6 million and dropped 45%. The total for the $32 million Screen Gems effort has now reached $54.9 million.

Inception holds onto a top ten spot for yet another weekend, as it takes advantage of weak competition to pull in $1.2 million. It's been in theaters for 11 weeks now, and has a running total of $287.7 million domestically, and is approaching $475 million internationally. Holy Batman, Chris Nolan!

Overall, the box office had a fairly healthy frame in comparison to last weekend and the result from the same weekend last year. A year ago, Cloudy With A Chance of Meatballs was on top for the second straight weekend, as Surrogates with Bruce Willis and Fame flopped. That top 12 brought in about $83 million. This year, the box office was stronger, with the top 12 taking in $91.2 million. Next weekend should be another interesting frame, as Oscar hopeful The Social Network opens, along with Let Me In, the American remake of Let The Right One In. Currently, both films have 100% fresh ratings at RottenTomatoes.

Top Weekend Box Office for 9/24/10-9/26/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Wall Street: Money Never Sleeps Fox $19,000,000 $19,011,188 New $19,011,188
2 Legend of the Guardians: the Owls of Ga'hoole WARNER BROS. $16,335,000 $16,112,211 New $16,112,211
3 The Town Warner Bros. Pictures $16,000,000 $15,605,171 - 2.5% $48,692,072
4 Easy A SONY $10,700,000 $10,600,497 New $32,714,215
5 You Again Walt Disney Pictures $8,300,000 $8,407,513 + 1.3% $8,407,513
6 Devil Universal $6,479,335 $6,605,960 + 2.0% $21,859,425
7 Resident Evil: Afterlife Screen Gems (Sony) $4,900,000 $4,954,791 + 1.1% $52,073,588
8 Alpha & Omega Lionsgate $4,700,000 $4,735,271 New $15,164,944
9 Takers Screen Gems (Sony) $1,650,000 $1,622,302 - 1.7% $54,885,175
10 Inception Warner Bros. Pictures $1,245,000 $1,247,006 + 0.2% $287,053,292
11 The Other Guys Columbia Pictures (Sony) $1,000,000 $992,812 - 0.7% $116,966,981
12 The American Focus Features $889,084 $896,382 New $34,607,381
  Also Opening/Notables
  The Virginity Hit SONY $300,000 $301,885 New $332,463
  You Will Meet a Tall Dark Stranger Sony Classics $163,474 $163,474 New $214,815
  Waiting For 'superman' Paramount Vantage $140,000 $139,033 New $139,033
  Buried Lionsgate $104,500 $100,268 - 4.0% $100,268
  Like Dandelion Dust Blue Collar Releasing N/A $77,960 New $77,960
  Howl Oscilloscope $54,010 $51,185 New $51,185
  Enter the Void IFC Films $40,000 $40,000 New $40,000
  A Mother's Courage First Run Features N/A $822 New $822
  Catfish Universal $470,478 $452,580 New $811,280
  Never Let Me Go Fox Searchlight $245,000 $241,943 - 1.2% $438,535
  Jack Goes Boating Overture Films $86,000 $78,947 - 8.2% $120,559
  Leaves of Grass First Look $18,048 $15,009 New $41,516
  Bran Nue Dae Freestyle $36,520 $29,672 New $88,854
  Machete Fox $645,000 $642,832 New $25,733,677
  Eat Pray Love Sony/Columbia $700,000 $704,613 + 0.7% $79,040,308
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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