Selling Out

By Tom Macy

February 4, 2010

Okay, we get it. You're tired of talking about Avatar. Put down the knife...and the robot.

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My Avatar obsession was like a whirlwind romance that was driven more by what I wanted it to be rather than what it actually was. This is in opposition to how I feel about a film like Titanic - yes, Titanic, with which, though it's had its ups and downs, my relationship is much more established and long lasting. It hasn't been in the forefront of my mind all these years, but it has certainly stood the test of time.

But let this be said, as I close the book once and for all on Avatar and get back to seeing other movies, I will never again doubt James Cameron. Sure, his overconfident sensibility – whether or not he can back it up – rubs me the wrong way. But I refuse to let that lead to me dismissing him again; he has worked his magic on me too many times. I can't undergo another two months of insanity the next time he releases a film.




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So here's to you James, Avatar is unequivocally the biggest movie of all-time and well on its way to conquering the Oscars - which you know it will, 73 people saw The Hurt Locker and Up in the Air collapsed like a flan in the cupboard – and earning $700 million. It's gonna happen. Some may still give the biggest movie title to Gone With the Wind with its adjusted $1,485,028,000. Personally, I don't think you can judge the success of a film released in the TV-less movie going climate of 1939 against the Netflix-flatscreen-on demand-torrent-twitter tornado of a media circus we live in today. But to each his own. For me, I'm really to get down on my knees and pay homage to the king of the box office, and the world.

There, James Cameron, I said it. Now can I please get on with my life?


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