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Reagen Sulewski: It's hard to believe that people didn't see what a terrible idea this film was from the get-go. It feels like they grabbed two random ideas (Rock as hockey player, and Tooth Fairy as punishment) and slammed them together without realizing how silly these seem. I can see what the initial reasoning might have been, considering his success in The Game Plan, but you don't always have to go with your first idea. Johnson really needs The Other Guys to have a little more testosterone in it if he wants to not pigeonhole himself out of a career.

Michael Lynderey: Tooth Fairy may well be that rare breed of film that features a ridiculous-looking idea that you think will never catch on with audiences - and then really goes ahead and doesn't catch on with audiences! Considering how good January usually is for this type of release, I'm actually a bit surprised that the children's movie arena has so few spectators this month - Chipmunks has slowed down, while Spy Next Door and the Tooth picture never took off. I think Avatar is still taking away a decent chunk of this movie's potential audience, and the reviews and frankly somewhat bizarre premise aren't helping drag those viewers back from 3D central.

Max Braden: I hadn't really put my finger on it when I saw the trailers, but discussing it now points out a difference between it and the Game Plan. The Game Plan featured the kid in the trailer. The Tooth Fairy featured Rock mugging in various scenes. From a kid's perspective it may have looked silly enough, but where's the connection with them, really? Had this been even more widely advertised we may have had a generation of kids expecting the tooth fairy to deliver skates under their pillows.

Jason Lee: The concept for this film was so utterly ludicrous. It reminds me of White Chicks in that you watch ten seconds of footage from the film and you wonder why no person along the way (gaffer, writer, key grip, director, caterer, etc.) didn't call a halt to the production and question the sanity of all involved.

Tom Macy: I'm surprised (and delighted) that audiences didn't shell out cash to further taint the current youth's perception of Julie Andrews. I want to say this didn't make any money because it looked like garbage but sadly I can't give audiences that much credit. After The Game Plan - with one of the worst trailers I can remember, watching it was as enjoyable as someone slowly scratching their hands over a balloon - argh my head hurts just thinking about it - opening to $22 million on it way to $90 million I thought this one would perform similarly. Plus everyone had all that money they saved by not seeing The Spy Next Door. Maybe The Rock is relying on this kiddie stuff a little too much. Audiences may be dumb, but that doesn't mean they don't get bored.

David Mumpower: I guess what we're all saying here is that none of us believed in the Tooth Fairy.

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