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New Moon didn't stop there, either. It made $70.1 million over the Saturday/Sunday portion of its first weekend, a total that also exceeding Twilight's opening weekend result. In a span of 12 months, the Stephenie Meyer story went from a single $70 million opener to a pair of them rolled up into one. New Moon's $142.8 million is the third largest single weekend of box office ever. For some perspective, if we COMBINE the opening weekends of Star Wars: Episode I – The Phantom Menace and Star Wars: Episode II – Attack of the Clones, the first two Lucas prequels have a combined total of $144.8 million, only two million ahead of New Moon on its own. Sure, Star Wars was negatively impacted by its core fan base's inability to get dates but if you had made this bet three months before Twilight was released, you would have gotten more action than Las Vegas has ever seen. In terms of how New Moon performed after opening weekend, nothing unexpected occurred. It appears like it will fall just short of $300 million domestically, putting it neck and neck with Up for the fourth most successful release of the year. The difference between Transformers: Revenge of the Fallen, Harry Potter and the Half-Blood Prince and New Moon lies in brand growth. The sixth Potter film made only $10 million more than its predecessor, Order of the Phoenix, while the second Transformers film increased $82 million from the original. The difference in their opening weekends are $700 thousand (a virtual draw) and $38.4 million, respectively. Compare those results to New Moon, which spiked over 100% on opening weekend, increasing by $73.2 million from an initial debut of $69.7 million. It will wind up almost $100 million ahead in terms of domestic box office with global revenues increasing from $396.4 million to north of $675.0 million, a 70% boost on an already-large $400 million performance. Across the board, New Moon has raised the bar on its predecessor, scorched any and all box office expectations and proven once and for all that this franchise is no flash in the pan, whether we wish that were the case or not.
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