Friday Box Office Analysis
By Tim Briody
December 5, 2009
The Blind Side
After two weekends behind New Moon, The Blind Side's word of mouth finally puts it on top as it earned $6.8 million on Friday to the top earner at the box office. Yes, this is off 58% from last Friday, but this is always an abysmal weekend for holdovers as Black Friday is always inflated (in fact, everything else in the top ten that was a holdover fell at least 70% from last Friday. I'm looking for a weekend multiplier similar to what was earned over opening weekend, which would give The Blind Side a third weekend of $21 million.
The top opener of the week is the war drama Brothers, with $4.5 million, good for third place on Friday. It's an A-list cast of young actors but the subject matter likely prevents this from going anywhere in the next few weeks. A $13 million opening on a generally lousy weekend is still pretty good, though.
Action film Armored is pretty much the definition of a sacrificial lamb that usually hits theaters on this weekend, and it's in fourth with $2.4 million on Friday. This is going nowhere and it's going to get there pretty quickly. Give it $6.5 million for the weekend.
Robert DeNiro's Everybody's Fine earned a disappointing $1.3 million on Friday. Much like Brothers, its another film with a very strong cast, but there was virtually no promotion for Everybody's Fine and that's why it's the worst wide release of the weekend. It should end up with $4 million for the weekend.
The Twilight Saga: New Moon is down 71% from Black Friday to $5.2 million and the second film in the Twilight franchise now stands at $245.1 million. Hard to believe that two weeks ago this made $72 million in a twenty-four hour period. A third weekend tally of $13.5 million is where it should end up and it may not make it to the holiday money train that would get it over $300 million.
It's the traditional post-Thanksgiving collapse for last weekend's openers as Old Dogs plunges 70% from last Friday, and perhaps more predictably, Ninja Assassin is off 71% from last Friday.