August 2009 Forecast
By Tim Briody
7. District 9
Will "Peter Jackson presents" turn into anything at the box office? Probably, but not enough to make a huge impact. The sci-fi tale has done a clever job with the marketing ("non-human" as opposed to "alien" echos apartheid as the film takes place in South Africa) and, like many other releases this month, I expect a fairly decent opening weekend followed by a quick trip out of theaters.
8. Post Grad
My love of Rory Gilmore may be skewing things a little bit here but I think this can find a bit of an audience as a late summer date movie when there aren't many other options. Throw in the "best friend" character of Matt Saracen and you have something that might do okay as a lighter alternative to The Time Traveler's Wife. The only thing that works against it is that it may very well remind people of their own job and/or financial situation and people don't like to go to the movies to be reminded of that sort of thing.
Robert Rodriguez directed the Spy Kids movies and now brings you Shorts, a kids movie about a magic rock that grants wishes. Hey, stranger things have happened. What it has going for it is that this is the only option for kids in the entire month. Somehow, we're getting through all these weeks without the release of something computer animated. I believe that might be a record. Anyway, the success of Shorts will all depend on how well it's marketed to the kiddies.
10. The Goods
Jeremy Piven was recently the "guest host" of WWE's flagship wrestling program Raw in what was essentially nothing but a hard sell for this movie. He even brought co-star Dr. Ken Leong (you might remember him as the naked guy who jumps out of a car trunk in The Hangover) with him in a show that climaxed with Piven attempting to attack John Cena. Yeah, that's how you sell your comedy to your audience.