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Hollywood Psych

By Sean Collier

April 2, 2009

Who else thought Flags of Our Fathers was too preachy? Anyone? Yeah, I didn't think so.

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In Hollywood, people do things. Actors do things. Directors do things. Producers do a great many things, and few of them make much sense. Executives do things, and writers do things (quietly, and alone.) Outside of Hollywood, people do things, too. Distributors do things, then in turn and according to specific directions, movie theaters do things. Critics do things, but sadly, very few people notice. Most importantly, we, as the collective moviegoing public, do things. Here at Box Office Prophets, we are proud to tell you who did things, when and where they did them, and just how much money was involved. In Hollywood Psych, I'm going to wait until these things are done, and then tackle the tough question: why.

Clint Eastwood's Gran Torino is a very odd project and a very odd film. From the use of not only Hmong actors but also Hmong crew and workers to the odd reflection on Clint's career embodied in the character, the film is something of an uncanny experience, and a unique entry in a very diverse year of film. As the credits rolled, I remained in the theater, mainly to listen to the gorgeous, Eastwood-written title song; during the final moments of the credits, however, I noticed an odd disclaimer.

Immediately following the standard "No Animals were harmed" caveat was the following message: "No person or entity associated with this film received payment or anything of value, or entered into any agreement, in connection with the depiction of tobacco products."

To paraphrase, the note makes it clear that any smoking done in the film was purely an artistic choice, and not a form of product placement or promotion. Clint's character smokes like a chimney, and chews tobacco as well; the effect of these habits on his health is unabashedly presented, and he is chastised for smoking by his (admittedly antagonist) son. Additionally, without spoiling anything, the film's climax prominently involves Clint lighting a cigarette.

As recently as the 1980s, tobacco companies wrote large checks to get stars smoking on screen. Hollywood has since shied away from the practice, for obvious reasons (despite what you saw in Thank You For Smoking;) still, under pressure to make things as clear as possible, Warner Bros and Universal have begun putting disclaimers like this one on their films.

On the surface, this makes a lot of sense. With product placement as prevalent as it is in television and cinema today, it's somewhat natural to assume that the cigarette companies would try to get in on the act. They're desperate for positive press, and filmmakers love money. Additionally, while making a character smoke is something of a stock choice for a screenwriter trying to illustrate an aspect of that character's personality, it may not always read as such to the viewer.




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I remember a conversation with my father on this subject after seeing Lost in Translation; did Philip Morris pay to have Scarlett Johansson puff away, or was this an artistic choice? My argument was that this was an attempt to highlight the directionless nature of the character. She had no vision of her future, no idea where her life was headed, and thus, behaved on impulse, which included continuing to smoke. At one point, she's asked why she doesn't quit, and she simply replies, "I'll quit later." My dad was unconvinced, however; it was such a minor aspect of the plot, and the character was clear without that indicator, he argued.


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