Friday Box Office Analysis
By Tim Briody
January 24, 2009
Underworld: Rise of the Lycans
The third entry in the Underworld series comes in easily on top of the box office in Friday with $7.9 million. The previous sequel, Underworld: Evolution, opened around this time two years ago to the tune of $10.2 million so this is a bit of a step back. A 2.62 weekend multiplier is what Evolution earned on its way to a $26.8 million weekend back in 2006 and there's no reason that Rise of the Lycans won't have something similar. Sequels do make my job so much easier. A 2.6 multiplier for the Rhona Mitra-led film gives it $20.5 million for the weekend.
It's poked its head in the lower rungs of the top ten a handful of times, but boosted by ten Academy Award nominations and an expansion to 1,411 theaters, Danny Boyle's Slumdog Millionaire leaps 71% from last Friday to place fifth with $2.7 million. Did you know it's already made $44 million in limited release to this point? It's now a lock for $100 million especially if it picks up anything at the awards ceremony (I like it to win Best Picture). A weekend of $8.3 million should lead to even further expansion in the next couple of weeks.
Inkheart gets thrown to the wolves this weekend with a mere $2 million on Friday. It couldn't even beat the second weekend of Hotel For Dogs (down 43% to $2.5 million) so that's exceptionally bad news. The fortunes might improve a bit over the rest of the weekend, but even eight-year-olds know they just saw this movie and it was called Bedtime Stories. Give it $6.1 million for the weekend.
Paul Blart: Mall Cop holds somewhat better than expected, down 43% from last Friday to $5.6 million. The surprise Kevin James hit looks to have another solid weekend with $17.5 million.
Notorious takes one of the larger declines we've seen in some time, plunging 79% from last Friday to $1.8 million. This one will come and go as quickly as Biggie himself, with a weekend of $5 million.
In the good news department, boosted by a ridiculous number of Oscar nominations, The Curious Case of Benjamin Button clings to a top ten spot with an increase of 7% from last Friday. It's already got $107 million in the bank so most people who want to see it already have so this is its last hurrah. Give it $5.4 million.