|
||||||||||||||||||
|
||||||||||||||||||
After Hannah Montana tore up the Super Bowl weekend box office, Disney settled upon an unusual release date for High School Musical 3. The title came out the weekend before Halloween and saw its eighth day of release fall upon the holiday itself. This led to some fascinating ripples of box office behavior. During its opening weekend, High School Musical 3 opened much wider than Hannah Montana's 683 venue debut. The third musical outing started in 3,623 locations, but managed "only" $8.9 million more. With $42.0 million, the movie was still a huge success, just not the breathtaking one that Hannah Montana had been. Seven days after its $17.0 million start, there was a brief scare when the film fell 90% Friday-over-Friday to $1.7 million, a historically unprecedented drop. This proved to be a systemic issue involving the Halloween date itself as only Jamie Kennedy's character in Scream would consider something like High School Musical 3 to be a good scary movie choice for the holiday. The movie recovered nicely over the rest of the weekend, spiking an astounding (and mathematically improbable) 389% to $8.2 million on Saturday and wound up winning the weekend with $15.3 million. By the time High School Musical had exited theaters, it had earned $90.2 million domestically and $237.2 million worldwide. Combined with Hannah Montana, that gave Disney a grand total of $302 million worldwide for a cost of only $17.5 million. They had done the impossible by turning a pair of cable network shows into huge theatrical successes, particularly relative to budget. That's 17 dollars earned for every dollar invested, a miraculous accomplishment for the studio. Now, what BOP wants to know is when are we getting our Kim Possible movie?
[ View box office analysis columns ]
[ View other BOP Lists ]
[ View columns by David Mumpower ] [ Email this column ]
|
|
|||||||||||||||||
Friday, April 26, 2024 © 2024 Box Office Prophets, a division of One Of Us, Inc. |