Weekend Forecast

By Kim Hollis

November 13, 2008

It's a terrible thing when Pierce Brosnan makes a scene.

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It's a big weekend at the box office, as all studios move aside for the 23rd edition of James Bond. Yes, the lone new movie release this weekend is Quantum of Solace, the MGM/Columbia co-production that marks the return of Daniel Craig as 007.

Craig was the key figure in the franchise reboot, which began with Casino Royale back in 2006. Rather than keep James Bond as the suave, smarmy, gadget driven spy of the past, the studio elected to go with the brute force of Craig. While there have been plenty of heated discussions about whether the change in direction was a good choice of the series, most people seem to agree that the Bond franchise has been thoroughly refreshed thanks primarily to Craig as well as a very serious, adult approach to the story.

And you can't argue with the results. Casino Royale opened to $40.8 million on November 17, 2006, giving the film the second best opening weekend overall across the James Bond franchise (the Pierce Brosnan starrer Die Another Day holds the top spot...for now with $47.1 million). It received glowing reviews (94% fresh at RottenTomatoes) and word-of-mouth, which led it to power through to $167.4 million domestically - the highest North American box office result for a 007 film to date. Needless to say, Casino Royale is extremely fondly remembered, and audiences who might have missed it in theaters have had ample time to catch up on DVD.


That leads us to today, when we can see that Quantum of Solace has already earned an astonishing $161.1 million overseas in its two weeks of international release prior to hitting North American locations. It accomplished this feat in 60 markets as it played on 10,079 screens. Clearly, there is plenty of advance buzz for the film and the excitement for its release is palpable. Marketing in the US has been fantastic, with commercials, trailers and even posters getting the excitement to steadily build.

A pretty good comparison for this movie's opening is The Bourne Supremacy, the second film in another spy series aimed at grown-ups. The first movie in the Bourne franchise, The Bourne Identity, debuted to $27.1 million in June of 2002. After that film established Jason Bourne as a fan favorite and a critical success, The Bourne Supremacy exploded with $52.5 million. I see a similar effect happening for Quantum of Solace, though it's not going to expand to the same degree since Bourne was an unknown commodity while James Bond has solid footing in pop culture. I see it breaking out pretty solidly with a $65 million debut, which should lead to a terrific box office total by the time it's all said and done.

Forecast: Weekend of November 14-16, 2008
Number of
Changes in Sites
from Last
Gross ($)
1 Quantum of Solace 3,451 New 65.3
2 Madagascar: Escape 2 Africa 4,065 +9 39.1
3 Role Models 2,798 +6 11.1
4 High School Musical 3: Senior Year 3,202 -262 5.7
5 Changeling 1,896 +41 5.4
6 Zack and Miri Make a Porno 2,210 -525 4.0
7 Soul Men 2,048 +4 3.0
8 The Secret Life of Bees 1,449 -32 2.3
9 The Haunting of Molly Hartley 1,587 -989 2.1
10 Saw V 2,002 -827 1.9



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