Friday Box Office Analysis

By Tim Briody

August 23, 2008

None of these seem to have centerfolds.

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The House Bunny

In a bit of a surprise, the Anna Faris-led comedy The House Bunny topped the box office on Friday with $5.8 million. This is a bit of a far cry from the $40 million openings three of the four Scary Movie films have seen, but it's quite good for what is pretty much Faris' first leading role outside of that franchise. Tropic Thunder held well, but The House Bunny should stay on top at the end of the weekend. I see a total weekend of $16.2 million.

Death Race

The remake of Death Race 2000 places third on Friday with $4.5 million. I think they released this film too early. Don't they know that Labor Day weekend is where Jason Statham's films do much better? It's going to get swallowed by the comedies and that pesky Dark Knight over the remainder of the weekend. A total weekend of $11.7 million should be in store.


The Longshots

Ice Cube's football family film is pretty much an afterthought this weekend, coming in ninth on Friday with just $1.3 million. It will remain lost in the shuffle at the bottom of the pack, with $3.8 million for the weeekend.

Notable Holdovers

Tropic Thunder holds pretty well, off just 41% from Friday. With that strong hold, it's going to come awfully close to The House Bunny, but the opener should just end up just ahead of it, as the Ben Stiller comedy looks to earn $15.9 million.

Star Wars: The Clone Wars and Mirrors do not hold nearly as well, off 75% and 64% respectively. That's pretty laughable for The Clone Wars. Both films will be neck and neck for sixth place with $4.6 million and $4.5 million.

Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 The House Bunny 16.2
2 Tropic Thunder 15.9
3 Death Race 11.7
4 The Dark Knight 9.8
5 Pineapple Express 5.0
6 Mirrors 4.6
7 Star Wars: The Clone Wars 4.5
8 Mamma Mia! 4.2
9 The Longshots 3.8
10 The Mummy: Tomb of the Dragon Emperor 3.7



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