Daily Box Office Analysis for July 21, 2008
By David Mumpower
July 22, 2008
For perspective, consider the fact that Pirates of the Caribbean: At World's End fell 9.5% to $34,121,377 on its first Sunday...and that was over Memorial Day weekend, meaning its Sunday was holiday inflated. Then, it fell 26.5% to $25,069,370 on its first Monday, Memorial Day. The Dark Knight has almost matched that result with larger scale numbers (it has earned roughly $42 million more than At World's End in the same Friday-to-Monday period) sans the benefit of holiday box office inflation. As a point of consideration about the explosive box office performance we are witnessing, consider this. If we take out The Dark Knight's record-setting Friday performance, its next three days still total combined receipts of $115,739,704, a total surpassing Spider-Man's 2002 record-setting opening weekend of $114,844,116. The Dark Knight's Saturday-to-Monday total would be the fifth largest opening ever and this sublime performance comes on the heels of the biggest box office day on record.
The Dark Knight is a foregone conclusion to become the fastest movie to $200 million, a feat it may accomplish tomorrow. Were that to occur, it would break the record by a full three days, from eight all the way down to five. Just to give you some perspective on how much of a runaway train its Sunday/Monday has been, the other five largest openings of all-time are the afore-mentioned Spider-Man, Spider-Man 3, Pirates of the Caribbean 2 and 3, and Shrek the Third. After four days in theaters, Spider-Man's box office tally was $125,878,901. Spider-Man 3 was at $161,401,784, Pirates 2 was at $153,774,825, Pirates 3 was at $153,042,234 (including the Thursday sneaks), and Shrek the Third was at $132,168,748. The Dark Knight is at $182,904,796. Just take a moment to look at those numbers again. There are only 28 films in box office history that have earned $300+ million domestically. I just listed five of them. None of these is within $20 million of Heath Ledger's last movie after its first four days in release. The Dark Knight is a juggernaut to a historically unprecedented degree.
Combined box office receipts for the top ten tallied $36,978,264. Yes, this is the biggest weekday of the summer. It also means The Dark Knight earned $24,493,313 while the other nine films managed roughly half of that at $12,484,951. If you go to a movie theater right now and order a ticket for something other than The Dark Knight, the vendor will look at you funny.
||The Dark Knight
||Warner Bros. Pictures
||Journey to the Center of the Earth
||Warner Bros. Pictures
||Walt Disney Pictures
||Hellboy II: The Golden Army
||20th Century Fox
||Kung Fu Panda
Box office data supplied by Exhibitor Relations