Will Smith and Hancock Deliver the Goods
By John Hamann
July 6, 2008
The excitement slows as we move down to fourth, as Get Smart is now in its third weekend and is beginning to fade. After earning $20 million in its sophomore frame, Get Smart slipped another 45% (there's that July 4th impact again), finishing the weekend with a gross of $11.1 million. So far, the Steve Carell effort has earned $98.1 million against a budget of $80 million, and sometime this week, Get Smart will be Carell's sixth $100 million film.
Slipping one spot to fifth is Kung Fu Panda, as the Paramount/DreamWorks title continues to hold on. Panda earned $7.5 million in its fifth weekend, and the $130 million investment is proving to be worth it. The Jack Black/Angelina Jolie-voiced film fell 36% and now has a cumulative total of $193.4 million. This one is a lock to be our third summer film to beat the $200 million mark.
Sixth goes to The Incredible Hulk, which has struggled since opening. After drops of 60% and 57% in previous weekends, this Hulk continues to fall fast. This weekend, the big green guy fell 48% to $5 million. The domestic total has reached $124.9 million, but the better news is that The Incredible Hulk has surpassed $200 million in worldwide sales. The Ang Lee version finished with about $250 million worldwide, a mark The Incredible Hulk should be able to meet.
Seventh spot goes to Mr. Never Say Die, Indiana Jones and the Kingdom of the Crystal Skull. Indy earned another $3.9 million and fell only 23%. It has now earned $306.6 million, and is sneaking up on Iron Man for top film so far this summer, as Iron Man has earned approximately $310 million so far.
Finishing a disappointing eighth is Kit Kittredge: An American Girl. The Abigail Breslin kids' flick earned only $3.6 million, albeit from a small 1,843 venues. It had a rough venue average of $1,954. After two weekends with impressive limited release scores, Kit found herself up with the big kids this weekend, dealing with WALL-E and Kung Fu Panda. Still, this small, $10 million film from executive producer Julia Roberts is still going to be a small win for PictureHouse. This one is 79% fresh at RottenTomatoes, and if it doesn't win at movie theatres, I think it will definitely succeed on home video.
Ninth goes to Sex and the City, as Sarah Jessica Parker and friends spend their last weekend in the top ten. Sex earned another $2.3 million and was off 38% from the previous frame. This $65 million film from New Line is truly a massive hit, as it has earned $144.9 million so far and already has over $200 million in overseas sales. And to think - people laughed when I compared Sex and the City to The Simpsons Movie!
Finishing tenth this weekend is You Don't Mess With the Zohan, as it just edges out the horror of The Love Guru and an Iron Man return to the top ten. Zohan earned $2 million and was off 37%. It has now earned $94.8 million.
Overall, things aren't as good as they have been in previous weekends, as July 4th lands on Friday and the top film at this time last year was the behemoth Transformers. Last year, over the July 6th-8th weekend, Transformers earned $70.5 million, and the top 12 brought in $165.5 million. This year, with Hancock on top, the top 12 brought in a still respectable $158.7 million. Next weekend may be another tough year-over-year competition, as last year's Harry Potter flick competes with Meet Dave from Eddie Murphy, Journey to the Center of the Earth and Hellboy II.
||Walt Disney Pictures
||Kung Fu Panda
||The Incredible Hulk
||Universal Pictures, Marvel Studios
||Indiana Jones and the Kingdom of the Crystal Skull
||Kit Kittredge: An American Girl
||Sex and the City
||New Line Cinema
||You Don't Mess With the Zohan
||The Love Guru
Click here for all weekend data
Box office data supplied by Exhibitor Relations