Friday Box Office Analysis

By Tim Briody

April 19, 2008

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Forbidden Kingdom

The first-ever pairing of legends Jackie Chan and Jet Li brought in $7.6 million on Friday. This should bring Li's first $20 million opening as a lead actor and Chan's best opening weekend in a film not named Rush Hour. Barring ridiculous pent-up demand that brought out everyone on Friday night, Forbidden Kingdom should win the weekend with around $21.2 million.

Forgetting Sarah Marshall

The Judd Apatow-produced comedy, written by and starring Jason Segel (and also starring BOP-fave Kristen Bell) earned $6 million on Friday. This is about what could be expected from it, perhaps a little better. It's certainly got a chance to build solid word-of-mouth and an $16.8 million weekend is an excellent start.

88 Minutes

The long delayed Al Pacino thriller earned $2.3 million Friday, nearly equivalent to the 2.3 years the film spent on the shelf. Call it $6.4 million, and may we never have to speak of it again.


Expelled: No Intelligence Allowed

It pains me to admit that Ben Stein's Expelled did indeed make the top ten on Friday with $1.2 million on its 1,000 screens. This is pretty good, actually, content notwithstanding, as it's certainly very easy for documentaries to crash and burn, especially if they don't have Michael Moore or penguins (witness Morgan Spurlock's Where In the World is Osama bin Laden?, opening on 100 screens and earning $43,900.) Figure about $3.7 million for the so-called satirical film.

Notable Holdovers

Prom Night drops 64% from a Friday ago, but it's not the plunge of the week, as that honor belongs to Street Kings, which plummets 74%. Prom Night will be solidly third for the weekend with $10.2 million and Street Kings will be in the pack of also-rans at the bottom of the top ten with $4.4 million.

Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 Forbidden Kingdom 21.2
2 Forgetting Sarah Marshall 16.8
3 Prom Night 10.2
4 88 Minutes 6.4
5 Nim's Island 5.3
6 21 4.5
7 Street Kings 4.4
8 Expelled: No Intelligence Allowed 3.7
9 Horton Hears a Who 3.4
10 Leatherheads 2.8



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