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Weekend Wrap-Up

21 Doubles Down and Wins the Weekend

By John Hamann

March 30, 2008

She is so wasted right now.

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Finishing third is Superhero Movie, the latest moronic entry in the Blank Movie series that started back in 2000 with the original Scary Movie, a film that I would be thankful to sit through compared to something like Superhero Movie. Fortunately, about half the usual audience showed up for this one. Superhero Movie earned $9.5 million from 2,960 venues. If the typical pattern for these spoof films holds, Superhero Movie should finish with about twice the opening weekend total. Really, people, save your money and they will stop making this dreck.

Tyler Perry's Meet the Browns slipped from second spot last weekend to fourth spot, as the writer/director has another film do the Tyler Perry slide. After opening to a big $20.1 million last weekend, Meet the Browns got flushed this weekend and earned only $7.8 million, dropping a huge 61%. This is not surprising or unexpected for a Tyler Perry release, as his films are notorious for earning the largest portion of the gross over opening weekend. His last film, Why Did I Get Married?, bucked the trend and dropped 43% in its second frame. That's much better than Madea's Family Reunion (58%), Diary of a Mad Black Woman (50%) and Daddy's Little Girls (57%). Currently, Meet the Browns has earned $32.8 million, and should finish around $50 million.

Fifth goes to Drillbit Taylor, the Owen Wilson comedy from producer Judd Apatow. After getting off to a shaky start last weekend with a $10.3 million opening frame (and a loss to Shutter), Drillbit earned $5.8 million and fell 44% from the previous frame. This is going to be Apatow's second big miss following Walk Hard: The Dewey Cox Story. At least Drillbit will out-gross Dewey, as that one finished with $18.3 million, and the Owen Wilson feature now has a total of $20.6 million.

Shutter almost manages to stay ahead of Drillbit Taylor, but ends up finishing sixth. Shutter, a forgettable Asian horror remake, earned $5.3 million in its second weekend and fell 49%. It has now earned $19.1 million.

10,000 B.C. manages an eighth place finish. The Roland Emmerich usual earned $4.9 million, and fell 45% compared to the previous frame. It doesn't look like this one will make it to $100 million, as its sits now with $84.9 million.




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Stop-Loss, the new film about the Iraq war, finishes seventh, as it deals with tough subject matter and a venue count of only 1,291. Stop-Loss earned $4.5 million, and had a venue average of $3,505. It was also the best reviewed new film of the weekend, as Stop-Loss managed a 61% fresh rating at RottenTomatoes. I doubt it will expand, but stranger things have happened.

College Road Trip falls to ninth with a weekend gross of $3.5 million. The Martin Lawrence feature dropped 25%, and has now earned $38.4 million.

Tenth place goes to The Bank Job, which has a slightly larger drop than it had been seeing in previous weekends, but still keeps chugging along admirably. The Jason Statham film earned $2.8 million, a decline of 33%. It has had a solid outing so far in theaters, earning $24.1 million. It is almost certain to be a bigger hit on DVD.

The last of our new releases finishes well outside of the top ten. Run Fatboy Run, the comedy starring Simon Pegg and directed by David Schwimmer, earned only $2.4 million, but opened at a slight 1,133 venues. Fatboy was another film that didn't review well, finishing with a 45% fresh rating. This is another one that's going to disappear quickly.

Overall, things aren't great, and last year, things were very good. Over the same weekend in 2007, the box office was led by Blades of Glory ($33 million opening) and the Disney flick Meet the Robinsons ($25 million opening). The top 12 films earned a hefty $116.4 million. This year was much softer, as the top 12 could only manage $90 million. Things could get interesting next weekend as we get a George Clooney movie in Leatherheads, Nim's Island with Jodie Foster, and horror flick The Ruins.


Top Weekend Box Office for 3/28/08-3/30/08 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 21 MGM N/A $24,105,943 New $24,105,943
2 Dr. Seuss' Horton Hears Who Twentieth Century Fox $17,425,000 $17,740,106 - 27.9% $117,589,254
3 Superhero Movie Dimension Films $9,510,000 $9,510,297 New $9,510,297
4 Tyler Perry's Meet the Browns Lionsgate $7,760,000 $7,481,508 - 62.7% $32,549,825
5 Drillbit Taylor Paramount Pictures $5,800,000 $5,713,585 - 44.6% $20,487,226
6 Shutter Twentieth Century Fox $5,325,000 $5,221,016 - 50.0% $18,998,604
7 10,000 B.C. Warner Bros. $4,880,000 $4,947,174 - 44.6% $84,992,525
8 Stop-Loss Paramount Pictures $4,525,000 $4,555,117 New $4,555,117
9 College Road Trip Walt Disney Pictures $3,505,000 $3,457,756 - 26.4% $38,322,829
10 The Bank Job Lionsgate $2,800,000 $2,780,168 - 33.7% $24,084,605
11 Never Back Down Summit Entertainment $2,405,000 $2,359,406 - 51.1% $21,249,499
12 Run Fatboy Run Picturehouse N/A $2,340,743 New $2,340,743
  Also Opening/Notables
Flawless Magnolia N/A $181,910 New $181,910
Priceless Samuel Goldwyn Films N/A $116,308 New $116,308
My Brother Is an Only Child Thinkfilm $10,500 $9,357 New $9,357
Under the Same Moon Fox Searchlight $2,250,813 $2,250,081 - 18.8% $6,674,433
The Hammer Int'l Film Circuit $107,794 $104,803 New $236,430
Click here for all weekend data
Box office data supplied by Exhibitor Relations
Continued:       1       2

     


 
 

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