Daily Box Office for December 26, 2007
By David Mumpower
December 27, 2007
The end result of all this is that any film in release will experience weekend days-level performance on almost all the various weekdays during the period from December 21st - January 1st save for the "eves", Christmas Eve and New Year's Eve. That means ten days worth of weekend day performances for all the titles in release, which is a huge end-of-year bonus for movie studios. The bad news this year is that due to the calendar configuration, 2007 sees the fewest possible "bonus weekdays" possible. December 21 is a Friday, meaning it would have already been a strong performer. Had those fallen on weekdays like Monday-Wednesday, studios would have received three more bonus days of strong performances all around. The same can be said of the next two days when Christmas Eve and Christmas occur. The goal would be for Christmas Eve and New Year's Eve to not fall on a weekend date, thereby hurting what should be strong dates already. After all, what is the point of a bonus box office weekday if a couple of the normal weekend days are artificially deflated anyway? One would cancel out the other.
What all this means in combination is that we are currently smack dab in the middle of the best box office period of the year. I will be able to make this point better tomorrow when I can provide a three-day comparison example that does not involve the Christmas Eve inflation. So, please check back tomorrow for this representation of the numbers as well as a few hand-picked examples that drive home the power of this movie-going period.
| 1 |
National Treasure: Book of Secrets |
Walt Disney Pictures |
$12,441,267 |
N/A |
N/A |
$77,885,462 |
| 2 |
I Am Legend |
Warner Bros. |
$8,721,349 |
N/A |
+ 44.8% |
$159,672,020 |
| 3 |
Alvin and the Chipmunks |
20th Century Fox |
$8,377,996 |
N/A |
+201.8% |
$102,854,103 |
| 4 |
Aliens vs. Predator: Requiem |
20th Century Fox |
$4,372,947 |
N/A |
N/A |
$13,888,562 |
| 5 |
Charlie Wilson's War |
Universal |
$3,720,875 |
N/A |
N/A |
$19,673,305 |
| 6 |
Juno |
Fox Searchlight |
$2,877,852 |
N/A |
+1288.% |
$12,680,022 |
| 7 |
Sweeney Todd: The Demon Barber of Fleet Street |
Paramount Pictures |
$2,747,684 |
N/A |
N/A |
$16,383,074 |
| 8 |
The Water Horse: Legend of the Deep |
Columbia Pictures/Sony |
$2,565,000 |
N/A |
N/A |
$4,950,000 |
| 9 |
P.S. I Love You |
Warner Bros. |
$2,541,976 |
N/A |
N/A |
$11,825,444 |
| 10 |
The Great Debaters |
Miramax |
$2,070,000 |
N/A |
N/A |
$5,674,000 |
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Box office data supplied by Exhibitor Relations
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