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Friday Numbers Analysis

By David Mumpower

September 15, 2007

Jodie Foster reveals her true form.

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Jodie Foster's recent hot streak of solid openings appears destined to come to a screeching halt this weekend as The Brave One opens to a disappointing (but expected) $4.6 million in its first day. As chronicled in Kim Hollis' weekend forecast, Foster's last three movies had opened to $30.1 million, $24.6 million and $29.0 million. That's an average of $27.9 million the previous three titles. The Brave One will be lucky to earn half of that. A very good 3.2 multiplier would still give it box office of only $14.7 million. Clearly, the dark tone of the advertising campaign alienated potential viewers. This prevented Foster's core fan-base from supporting her with this feature.




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The other two new releases this week wish they could be the type of disappointment that The Brave One is. Mr. Woodcock earned only $2.9 million on Friday, proving yet again that for all his popularity, Billy Bob Thornton is not a box office draw. A $7.5 million weekend is in order, which is better than The Astronaut Farmer's $4.5 million debut. But it'' still not good. Dragon Wars, the Korean production starring that guy from Roswell, finished in fifth place with $1.6 million. Given the fact that it's a virtually unknown series of actors starring in a title from a still green distributor in Newstyle Releasing, this performance isn't that bad. It's just that $4.0 million isn't noteworthy.


     


 
 

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