Friday Box Office Analysis

By Tim Briody

September 8, 2007

What did I say about the f*cking merlot?

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Have we mentioned that we miss summer? Because we do.

3:10 to Yuma

The western-actioner with Russell Crowe and Christian Bale easily took the top slot on Friday with $4.4 million. Just remember that it's September, so expectations are a bit lower. This is not a bad figure at all, especially considering that westerns are a tough sell and neither Crowe or Bale have established themselves as solid draws yet. It'll bring in a few more idly curious over the weekend, especially with the solid reviews its earned. Look for a 3.1 multiplier, good for an opening weekend of $13.6 million.

Shoot 'Em Up

Throwing out even more action than 3:10 to Yuma, Shoot 'Em Up didn't succeed as much as the box office, pulling in $2 million on Friday. It'll come in with an okay $5.4 million for the weekend, but will be an instant cult classic on DVD.



After a record setting Labor Day weekend, Halloween drops 73% from a week ago. Ouch, but it's not like nobody saw this coming. It's still solidly in second for the weekend (call it $9.5 million) and will be just under $50 million at the end of the weekend, so Rob Zombie and company probably aren't too torn up about it.

Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 3:10 To Yuma 13.6
2 Halloween 9.5
3 Superbad 7.4
4 Shoot 'Em Up 5.4
5 Balls of Fury 5.4
6 The Bourne Ultimatum 5.4
7 Rush Hour 3 4.4
8 The Nanny Diaries 3.1
9 Mr. Bean's Holiday 2.5
10 Death Sentence 1.5



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