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Daily Box Office Analysis for August 29, 2007

By David Mumpower

August 30, 2007

Sorry, we can't afford any of your salaries after all.

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Today's column was intended to focus upon the scintillating debut of Balls of Fury. After all, it has been heavily marketed for months and has a couple of truly hilarious moments in the trailer. Apparently, I am in the minority with this opinion, however, as North America's response to the debut of Balls of Fury was a resounding shrug.

Recovering members of The State, Ben Garant and Thomas Lennon, caught lightning in a bottle with their 2006 release, Night at the Museum. The Ben Stiller comedy earned $250.9 million, making it the second most successful title of the year after Pirates of the Caribbean: Dead Man's Chest. They even followed this up with Reno 911! Miami, a movie that opened to $10.3 million before vanishing out of theaters with only $20.3 million. So, there was cause for optimism about the opening five days of Balls of Fury...right up until theater reports trickled in yesterday. At this point, everyone realized that it was a dud, at least on Wednesday.




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Balls of Fury earned an estimated $1.7 million yesterday from 2,810 venues, giving it a per-location average of $605. Keep in mind that if you want to compare this to the weekend venue averages we discuss in the Weekend Wrap-Up each Sunday, you have to triple the number. So, this would be on a par of an $1,815 per-location weekend average. Stating the obvious, that's dreadful. Balls of Fury should have about $2.7 million heading into the weekend, give or take a couple hundred thousand. Its presence in the marketplace appears...unwelcome.


Daily Box Office for Wednesday, August 29, 2007
Rank Film Distributor Daily Gross Daily Change Weekly Change Running Total
1 Superbad Sony/Columbia $1,880,985 - 13.9% - 51.2% $75,100,676
2 Balls of Fury Rogue Pictures $1,700,000 New New $1,700,000
3 The Bourne Ultimatum Universal $979,275 - 9.9% - 47.6% $188,423,035
4 Rush Hour 3 New Line Cinema $800,000 - 18.8% - 59.4% $111,250,000
5 Mr. Bean's Holiday Universal $694,170 - 22.1% N/A $12,331,970
6 War Lionsgate $680,161 - 17.4% N/A $12,263,473
7 The Nanny Diaries MGM, The Weinstein Company $626,304 - 14.1% N/A $9,547,731
8 Stardust Paramount $401,236 - 5.4% - 43.9% $27,608,856
9 Hairspray New Line Cinema $390,000 - 6.0% - 50.6% $108,470,000
10 The Simpsons Movie Twentieth Century Fox $350,310 - 17.1% - 59.0% $174,567,063
Box office data supplied by Exhibitor Relations



     


 
 

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