Daily Box Office Analysis for August 8, 2007

By David Mumpower

August 9, 2007

Cuba and friend have an appropriate reaction to Daddy Day Care's first day receipts.

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Since the logical mind should wonder about such things given the context above, you would probably like to see a similar comparison for The Bourne Ultimatum. Here it is. Matt Damon's latest espionage blockbuster has $92,616,000 after six days in release, a period encompassing last Friday to yesterday. If we look at that same six day time frame for the other three titles in question, this is what we get. Transformers earned $95,686,858 from its first Friday until its second Wednesday. Harry Potter and the Order of the Phoenix, the strongest performer of the group during this period, brought in $105,131,573, 9.9% more than Transformers. The Simpsons Movie is the second best performer of the group, earning $97,222,671 in the same six days of comparison.

I do want to put in a few caveats for the above, though. The first is that The Simpsons Movie has the afore-mentioned advantage over Potter and Transformers in that its biggest days of box office are all included in that time frame whereas the other two blockbusters have their biggest days (the first Wednesday in each instance) excluded. The other note here is a tricky one that many would ignore if it were not spelled out. The Bourne Ultimatum started out $4,753,097 lower than The Simpsons Movie, so the current gap of $4,606,671 means that Bourne has caught up over the first three weekdays. It might be $45.9 million behind right now, but that gap is being eaten up a little bit each day. At this point, it seems inevitable that The Bourne Ultimatum surpasses The Simpsons Movie during their domestic theatrical runs. A lousy second weekend holdover for The Bourne Ultimatum could change that opinion; however, we have already seen with Transformers and Harry Potter and the Order of the Phoenix that a big gap is hard to chase down no matter how strong a title might perform in its second and third weeks in release.


Overall box office for the top ten yesterday saw combined receipts of $19,397,492. This is a drop of 7.0% from Tuesday, but it's a 5.8% increase from last Wednesday's $18,332,532 performance. The past couple of days, I have mentioned how strong those single days of box office have been when placed in comparison with the other Mondays and Tuesdays of the summer thus far. Wednesday's number is less satisfying, but there is a good reason for that. July 4th came on a Wednesday, Harry Potter and the Order of the Phoenix was released on a Wednesday, and Live Free Or Die Hard was released on a Wednesday. A week which sees no solid titles unveiled on Wednesday is going to match up poorly with weeks where big budgeted blockbusters titles are released. If you need someone to blame for yesterday ruining the hot streak of great daily numbers, look no further than Cuba Gooding, Jr. This is all Daddy Day Camp's fault.

Daily Box Office for Wednesday, August 8, 2007
Rank Film Distributor Daily Gross Daily Change Weekly Change Running Total
1 The Bourne Ultimatum Universal $6,734,210 - 9.8% N/A $92,616,000
2 The Simpsons Movie Twentieth Century Fox $3,080,934 - 8.6% - 51.9% $138,480,147
3 Hairspray New Line Cinema $1,740,000 - 2.2% - 28.2% $84,195,000
4 Underdog Walt Disney Pictures $1,679,614 - 5.6% N/A $16,847,222
5 I Now Pronounce You Chuck and Larry Universal $1,464,050 - 6.4% - 34.7% $96,566,805
6 Harry Potter and the Order of the Phoenix Warner Bros. $1,342,310 - 5.7% - 38.0% $265,421,089
7 No Reservations Warner Bros. $1,004,252 - 2.8% - 29.7% $27,231,653
8 Hot Rod Paramount $822,752 - 8.3% N/A $8,044,197
9 Daddy Day Camp Sony/Revolution Studios $773,706 N/A N/A $773,706
10 Transformers DreamWorks $755,664 - 8.7% - 44.4% $298,897,881
Box office data supplied by Exhibitor Relations

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