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Daily Box Office Analysis for July 25, 2007

By David Mumpower

July 26, 2007

How dare you tell us that our fashion sense stinks!

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Has Sandler Gay Marriage Comedy sustained that momentum throughout the week? Let's examine this. Click fell 13.7% on Tuesday to $4,867,652 then declined 16.1% to $4,084,126. This is the behavior we would expect I Now Pronounce You Blah Blah Blah to follow. On Tuesday, the movie earned $4,754,205, a drop of 15.0%. That's slightly worse than Click. Yesterday, the film's domestic revenue was $4,139,995, a drop of 12.9%. So, it was worse on Tuesday but better on Wednesday. Overall, Click was down 27.6% from Monday-to-Wednesday. You're Married, Faux Gay Men was fell 26.0% over the same time frame. Even better, its Monday-to-Wednesday combined box office of $14,486,340 represents 42.3% of its first weekend total. That is quite a bit better than the 36.5% Click managed with its $14,590,181. Also, once again, the actual dollars are almost identical and even if we adjust for inflation, Click's weekday box office represents but 0.7% more than Hot Thin Man/Fat Man Lovin' Volume One. So, Click had the better weekend, but The Title Who Be Not Typed has had much better weekdays.

The rest of the top five is nice for people who like round numbers. Harry Potter and the Order of the Phoenix earned another $3,915,354 yesterday, crossing the $220 million threshold to give it a grand total of $220,998,765. If you didn't notice, Order of the Phoenix actually won two out of three weekend days and it may yet surpass We've Seen Jessica Biel in Her Bra and Panties So We Must Be Straight for one last day in first place before the arrival of The Simpsons tomorrow. Hairspray's $3.7 million allows it to cross the $40 million barrier with a running total of $40.1 million. If you read yesterday's column, here is the update on its success as a musical. It has surpassed Little Shop of Horrors and, I kid you not, Breakin' (not the more storied yet less successful Breakin' 2: Electric Boogaloo) to become the 18th most successful musical of all-time. Next up: Yentl! No, really. I love tracking "successful" musicals.




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Transformers and Ratatouille also crossed round number barriers yesterday, some $100 million apart. Transformers' $2,304,832 gives it a running total of $270,721,514 while Ratatouille's $1,627,210 puts it at $170,803,157 after 27 days in release. Transformers and Harry Potter and the Order of the Phoenix are still waging an interesting war in terms of current box office. The Michael Bay film is currently just under $50 million ahead of the latest J.K. Rowling adaptation. It also reached $220 million in 13 days, two days faster than Potter. We will want to re-evaluate this after the weekend. Transformers was at $265.8 million after 21 days. If Order of the Phoenix does not match that after next Tuesday, it will need some luck to wind up surpassing Transformers in terms of final domestic box office.

Box office for the top ten had combined receipts of only $18,007,158. This is down a stiff 16.8% from last Wednesday's $21,634,881. With Order of the Phoenix down 53.6% and no strong new entries entering the marketplace, this week is a step back after three full weeks of very good movie attendance.


Daily Box Office for Wednesday, July 25, 2007
Rank Film Distributor Daily Gross Daily Change Weekly Change Running Total
1 I Now Pronounce You Chuck and Larry Universal $4,139,995 - 12.9% N/A $48,720,090
2 Harry Potter and the Order of the Phoenix Warner Bros. $3,915,354 - 11.1% - 53.6% $220,998,765
3 Hairspray New Line Cinema $3,700,000 - 14.5% N/A $40,138,000
4 Transformers DreamWorks $2,304,832 - 11.8% - 48.9% $270,721,514
5 Ratatouille Walt Disney Pictures $1,627,210 - 9.1% - 49.6% $170,803,157
6 Live Free or Die Hard Twentieth Century Fox $837,247 - 8.6% - 43.8% $118,948,800
7 License to Wed Warner Bros. $466,445 - 7.3% - 60.1% $39,946,847
8 Evan Almighty Universal $400,275 - 4.1% - 55.7% $94,785,705
9 1408 Dimension Films $319,560 - 4.3% - 52.7% $68,476,861
10 Knocked Up Universal $296,240 - 4.1% - 49.8% $143,632,365
Box office data supplied by Exhibitor Relations



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