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Daily Box Office Analysis

By Tim Briody

August 19, 2014

Soon afterward, the makeup director was fired.

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After a ten day absence, Guardians of the Galaxy returns to the top spot of the box office with Monday’s totals. It’s close, with Guardians earning $2.9 million to Teenage Mutant Ninja Turtles’ $2.8 million, but the signs were there after the weekend’s totals came and the two films were only a few million apart. After three weekends, Guardians of the Galaxy sits at $225.5 million, and it’s eyeing X-Men: Days of Future Past at $232.5 million for fifth place among 2014 releases. It’s slowed down a good deal after earning $94.3 million in its first weekend but another strong weekend puts Guardians in line to cross both Maleficent ($236.7 million) and Transformers: Age of Extinction ($243.3 million) to take third place. Not sure if there’s enough left in the tank for it to challenge Captain America: The Winter Solder ($259.7 million) and The LEGO Movie ($257.7) for the 2014 box office champ title but it’s still something to watch over the next couple weekends through Labor Day.

Meanwhile, Teenage Mutant Ninja Turtles is up to $120 million after 11 days. It’s almost at its reported $125 million production budget, which I admit was something I did not think it would come close to before it opened. I expect it to stay neck and neck with Guardians of the Galaxy over the rest of the week, with Guardians winning most of the week.




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The mediocre roster of weekend openers starts with Let’s Be Cops. $2.1 million on Monday and a total of $28.3 million is actually pretty good for the savagely reviewed comedy with big names. Once again, the nonsensical Wednesday opening took away a nice headline, as let’s Be Cops could’ve easily had a weekend of $20 million based on this, which would be a nice accomplishment. Instead it’s just kinda there, lost between the two previous weekend openers.

The Expendables 3 is not as fortunate as Let’s Be Cops, with $1.3 million on Monday and $17.2 million to date. It’s going to take the entire rest of the week and next weekend to match what The Expendables 2 opened to. Clearly, Kelsey Grammer is a ruiner. Lest you think this is the end for the franchise, it keeps growing overseas despite the diminishing returns domestically, so Expendables 4 is almost guaranteed to happen.

The last of the relevant films is The Giver, the young adult novel adaptation, which added $1.3 million on Monday to bring it to $13.6 million. This isn’t the worst thing ever, but suffice to say that co-star Taylor Swift’s new single will sell considerably more copies this week than The Giver will sell tickets.


     


 
 

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Tuesday, August 19, 2014
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