By Walid Habboub
December 27, 2001
After three days of holiday box office business very few things are clear.
While we know that Lord Of The Rings: The Fellowship Of The Ring
well on its way to being one of the biggest movies of the year on the
strength of what will probably end up as the most impressive daily take
stamina ever, everything after that is a little muddy.
Lord Of The Rings, aided by extremely positive reviews and growing word of
mouth, seems to be picking up momentum heading into the pre-New Year’s Day
weekend. Its Christmas Eve take of $7.3 million is only a 24.7% drop from
its second day total of $9.7 million. Rings then continued its strong
performance as it pulled in another $11.57 million over Christmas day, a
record for that calendar day. Wednesday proved just as impressive as the
movie lost very little momentum, grossing $13.95 million.
We can note a few interesting things about these numbers. First, the
drop-off between Rings' Thursday number and its Monday number is almost
identical to that of Star Wars Episode One: The Phantom Menace. It is also
important to note that while Rings did see an increase in its post holiday
daily performance, which is the norm for these days, it did experience a
rather healthy jump of 20%. When compared to last year's Christmas Day
number one, Cast Away, which had an increase of only 6.4%, Rings seems to
headed to some extremely large total numbers. If history is any
Thursday's Rings numbers should be down between 9% and 20%.
Rings' total now stands at an impressive $108 million and it becomes only
the ninth movie in history to cross the $100 million barrier in eight days or
less. This is incredible considering that the next week or so should show
very strong numbers for Rings. This far out, I would estimate a weekend
of over $40 million at the least and would not be surprised to see it
its first weekend's take.
Ali is very difficult to judge at this point. Its original Christmas Day
take was a very hefty $10.2 million but it had an equally hefty drop of
The difficulty in gauging how well the movie will do is in the fact that
past Christmas Day openers have fallen during and around the weekend making it
difficult to make anything of the hefty drop. Due to lack of data,
extrapolating anything at this point is mere speculation. The positive,
however, is that the $10.2 million is very encouraging for a one day take
shows excellent demand for the film. It's likely that the movie will pull
$20 to 25 million dollars over the weekend but again, that's based on
apparent market demand and is only speculation.
After grossing $2.5 million over the five-day weekend, most of which was
on Christmas Day, A Beautiful Mind grossed another $1.78 million on only
screens giving it an impressive per screen average of $3,396 which is a
solid number for a one-day run. This number is a slight drop from its
Christmas Day take of $2.03 million. It's all downhill from the movie as
great critical reviews and early Oscar talk will combine with word of
to make this film a long term success story. As the film ramps up and ads
more screens, it will pull in strong numbers; just don't expect it to
dominate at the box office. Its weekend box office change will be
on how many theatres it adds.
Kate and Leopold limped its way into theatres after a late release date
shuffle. The film added a measly $2.83 million to its Christmas Day take
$2.56 million. The good news here is that the day-to-day change was an
increase of 10% so the film's potential is by no means dead. A weekend
of $8 to 10 million would seem likely and a higher take should not be
The Majestic's early disappointment continued on Wednesday as it didn't
make the top ten, generating less revenue than How High and the seven-week-old
Monsters, Inc. December continues to be a nightmare month for Jim Carrey.
So far, the expected juggernaut that is Lord Of The Rings is proving that
is just that, a juggernaut. The film continues to roll along and while it
not breaking year-round single day or weekend records, it will surely hold
the record for the most number of double digit daily take in a two-week
as it will at take aim at having ten such days before January 3rd.