Monday Morning Quarterback Part II

By BOP Staff

November 25, 2015

A flip phone. How quaint.

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Kim Hollis: The Secret in Their Eyes, a drama featuring Julia Roberts, Nicole Kidman and Chiwetel Ejiofor, earned just $6.6 million. What went wrong here?

Jason Barney: I'm surprised how low this film opened. I never thought it was going to be on the radar for very long, but the lack of interest from audiences is telling. Opening with the approach of Thanksgiving is a prime slot on the movie release schedule, and this pretty blah.

The budget was about $20 million, and the opening puts it on a path of earning that back, but this film won't even be in the top ten in a few weeks.

There are three new openers during the week, and with a Rotten Tomatoes rating of 43%, this will be gone in no time.

J. Don Birnam: Is it this movie or the box office in general? My theory for this year is that, because the average American goes to three or four movies a year, there is little space for extra movies. Everyone is going to see Jurassic Park and Star Wars and that leaves space maybe for Inside Out or The Hunger Games. Everything else seems to be doing quite poorly.

The art house crowd knew that this was a knock off of the Argentinian Oscar winner, and the non-art house crowd probably doesn't even know who Nicole Kidman is at this point.

Max Braden: I just think this was too dark a topic for a wide release early holiday season movie. It's the kind of movie that will earn appreciation from film festival audiences, but who really wants to see a tormented Julia Roberts suffering the loss of her daughter a week ahead of Thanksgiving? August: Osage County was released in an Oscar-qualifying pattern after Christmas in 2013 and only expanded wide in January. If you're not going to deliver an action thriller or tap into the charm that is Julia's major selling point, you're looking at a limited audience right from the start.

Edwin Davies: This is probably a best case scenario since the studio clearly realized that they had something of a dud on their hands. Not good enough to hack it as an arthouse, platform release (especially since that audience might be more interested in the Oscar-winning original), but too dark to connect with mainstream audiences, they made the right choice to release it wide to try and get their money back. Given the release window, they probably hoped that it would be part of the awards conversation (see also: The 33), but instead they've probably done enough to ensure that they cover their budget domestically, while the caliber of the stars could ensure a profit from overseas. All in all, it's a case of snatching (an incredibly slight) victory from the jaws of defeat.




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Kim Hollis: Last weekend, Love the Coopers debuted with just $8.3 million and has a running total of $15.1 million. What do you think about this result?

Ben Gruchow: As a horror movie, it'll be about as successful as The Ghost Dimension. It also cost $7 million more than that did.

Realistically, the only chance Love the Coopers had at being anything other than a footnote expired once it was screened and people started to get a sense of its quality. In an alternate universe, where it's a better film, I could see this bubbling under a lot of the big openers for several more weeks into December. As it is, we're probably looking at about $21-$22 million domestic finish and a quick trip to the bargain bin/Deals section of Vudu.

Max Braden: I've had a passing interest in this because a Diane Keaton movie about a holiday family gathering makes me immediately think of The Family Stone, which I liked a lot (though not really because of Keaton). The Family Stone had a December opening 10 years ago and grossed $60 million. Love the Coopers won't get there and it had a weaker opening average. Again I wonder where the advertising was, because I've been watching CBS and ABC TV shows lately and I can't remember seeing any ads for this movie.

Edwin Davies: It's not a total disaster, but that might be damning with faint praise. The cast probably got it some attention on opening weekend, particularly from the older demographic, but the absence of good reviews or good word-of-mouth will prevent it from finding enough purchase to make it through the next six weeks, which is what it needs to do in order to make any decent amount of money. Instead, it's probably going to get lost in the shuffle and be completely forgotten before too long.


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